This Paris Fashion Label Just Partnered With PSG Ahead of Lunar New Year
Pièces Uniques and Paris Saint-Germain turn heritage into design through a collection that explores identity and shared rituals
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At the crossroads of culture
Pièces Uniques and Paris Saint-Germain present a collaboration that goes beyond fashion, bridging sport and couture, Paris and China, memory and contemporary expression.
In this collection, uniforms become symbols of belonging, discipline, and shared emotion.
Edmond Luu, founder and creative director of Pièces Uniques, leads the project. A child of the Chinese diaspora raised in France, he embodies the cultural dialogue at the heart of the collaboration, using PSG as a canvas to explore modern rituals.
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Storytelling through silhouette and symbol
The collection revisits Pièces Uniques’ signature silhouettes, combining functional sportswear with precise construction and cultural symbolism. Edmond incorporates traditional Chinese seals and calligraphy, referencing brush-painted characters and stamped markings historically used to signify lineage. Each mark tells a story and acts as a seal of identity.
Dreams, dragons, and cultural awakening
The collaboration also includes a short film directed by Edmond. Set in Paris’ 13th arrondissement, it follows a young Chinese child half-watching a PSG match in a restaurant. As he drifts to sleep, reality transforms into a dream: a man paints the tongue of a dragon red, awakening it, and the dragon comes to life, joined by dancing lions against a black backdrop.
When the child wakes, PSG has scored. The film captures the collection’s core idea: awakening heritage through contemporary expression and finding strength in shared symbols.
The Pièces Uniques x Paris Saint-Germain collection will be available at PSG flagship stores in Paris and Hong Kong, on PSG’s website, and through Pièces Uniques’ official site. This collaboration demonstrates how fashion and sport can converge into a shared cultural statement.
Special thanks Edmond Luu
Frequently Asked Questions
Pièces Uniques and Paris Saint-Germain have released a Lunar New Year collection led by Edmond Luu, founder and creative director of the Paris-based label. The collection combines functional sportswear with cultural symbolism drawn from Chinese calligraphy, traditional seals, and diaspora identity — available at PSG flagship stores in Paris and Hong Kong and through both brands’ official sites.
Edmond Luu is the founder and creative director of Pièces Uniques, a Paris fashion label. A child of the Chinese diaspora raised in France, Luu uses fashion to explore cultural identity, heritage, and the intersection of Eastern tradition and Western design. The PSG collaboration is an extension of that ongoing creative inquiry, using the football club’s uniforms as a canvas for cultural storytelling.
The collection incorporates traditional Chinese seals and calligraphy — referencing brush-painted characters and stamped markings historically used to signify lineage. Each mark functions as a visual identifier of cultural origin and personal heritage, translating centuries-old symbolic language into contemporary sportswear construction.
Directed by Edmond Luu and set in Paris’ 13th arrondissement, the short film follows a young Chinese child who falls asleep during a PSG match and enters a dream in which a man awakens a dragon by painting its tongue red. Dancing lions appear against a black backdrop before the child wakes to find PSG has scored. The film distills the collection’s central idea — that heritage is awakened, not abandoned, through contemporary creative expression.
The Pièces Uniques x Paris Saint-Germain Lunar New Year collection is available at PSG flagship stores in Paris and Hong Kong, on the official PSG website, and through the Pièces Uniques official site.
