This Thai Actor Just Became the New Face of a Luxury Fragrance
Win Metawin becomes the face of Prada Paradigme
Recommended Video
Prada Beauty has officially named actor, entrepreneur, and multi-hyphenate Win Metawin as its Regional Ambassador. He rose to prominence through regionally loved series such as 2gether and F4 Thailand: Boys Over Flowers.
Win Metawin has evolved into a pan-Asian cultural figure, influencing entertainment, fashion, and lifestyle. He makes his debut with the brand by representing Prada Paradigme, its latest masculine fragrance.
A new face for a new perspective
Metawin is described as calm, modern, and poised, reflecting the core spirit of the Paradigme: confident without noise, expressive without excess, and comfortable in his own skin. By carving his own path and resisting convention, he embodies the authenticity and innovative spirit the fragrance celebrates.
Paradigme rejects stasis in favor of continuous motion and individuality. It redefines masculinity, equating confidence with curiosity and strength with finesse. This philosophy invites those shaping their own paths to create a personal paradigm and explore the connection between the inner and outer worlds.
An innovative scent profile
Prada Paradigme, an Ambery Woody fragrance, redefines perfumery with a “reverse pyramid” structure. Challenging tradition, its base notes emerge first, slowly giving way to heart and top notes, resulting in a composition that is complex yet restrained.
The fragrance opens with a smoky, addictive Ambery Woody base of Peru balsam, benzoin resin, and guaiac wood. A reinvented rosy-floral geranium heart follows, culminating in bright Calabrian bergamot and airy musks.
Radical design and responsibility
The Paradigme bottle, with its architectural silhouette and green gradient glass, embodies Prada’s minimalist ethos while reflecting the brand’s commitment to functionality and responsibility.
Its refillable design significantly reduces waste: opting for a 150ml refill over three 50ml bottles saves 65% glass, 75% plastic, and 100% metal. The fragrance features four sustainably sourced notes: bourbon geranium, Peru balsam, guaiac wood, and Calabrian bergamot.
Frequently Asked Questions
Win Metawin is a Thai actor and entrepreneur who rose to prominence through series including 2gether and F4 Thailand: Boys Over Flowers. Prada Beauty appointed him Regional Ambassador for his evolution into a pan-Asian cultural figure across entertainment, fashion, and lifestyle — qualities the brand aligned with Paradigme’s identity of confident, unconventional self-expression.
Prada Paradigme is an Ambery Woody masculine fragrance built on a “reverse pyramid” structure where base notes emerge first before giving way to heart and top notes. It opens with Peru balsam, benzoin resin, and guaiac wood, moves through a geranium heart, and finishes with Calabrian bergamot and airy musks.
The Paradigme bottle features an architectural silhouette in green gradient glass and is designed to be refillable. Choosing a 150ml refill over three 50ml bottles reduces glass waste by 65%, plastic by 75%, and eliminates metal packaging entirely — positioning the fragrance within Prada’s broader commitment to functional, responsible luxury design.
Four of Paradigme’s key notes are sustainably sourced: bourbon geranium, Peru balsam, guaiac wood, and Calabrian bergamot. These form the structural backbone of the fragrance across its base, heart, and top, grounding the scent’s ambery woody profile in responsibly obtained materials.
Paradigme reframes masculinity around curiosity, individuality, and continuous motion rather than conventional markers of strength or status. The campaign positions confidence as something expressed through finesse and personal direction — a philosophy reflected in the choice of Win Metawin, whose public identity is built on carving an unconventional path across multiple creative disciplines.
