Meet Fourth – Nattawat Jirochtikul, Thailand’s Multi-Hyphenate Icon
From captivating silver screens to fronting luxury fashion houses, Fourth Nattawat Jirochtikul is redefining what it means to be a modern Thai superstar
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Mapping the rise of a powerhouse
Nattawat “Fourth” Jirochtikul leads the global expansion of Thai entertainment by bridging music, acting, and fashion. Previously a local talent, he is now an international star and Louis Vuitton’s newest Friend of the House.
Fourth rose to fame as Glakao in F4 Thailand: Boys Over Flowers. He earned critical acclaim as the lead in My School President and solidified his success with roles in Moonlight Chicken and My Love Mix-Up!.
His authentic viewer connection has built a global fanbase across Asia and North America. A chart-topping artist signed to Riser Music, Fourth has released hit singles like “Candidate,” “Alright,” and “Side To Side.”
Redefining Southeast Asian influence
Fourth’s cultural impact marks a period where Thai stars gain global prominence. As a key figure in this shift, he demonstrates that Southeast Asian talent is moving beyond regional borders to transform the international media landscape.
His influence spans borders and artistic fields, establishing him as a prominent figure. By excelling in acting and music, he sets a high standard for new talent and demonstrates how Thai artists can successfully build global portfolios.
Ultimately, Fourth is a key Asian artist shaping global pop trends. His success proves Southeast Asian entertainment’s viability in Western markets as he continuously breaks international barriers through his immense talent.
Fueling Thailand’s pop culture evolution
Signed to Riser Music, Fourth has successfully transitioned from acting to a dominant pop career. His chart-topping hits have made him a leading musical act for Gen Z in Southeast Asia, where his high-energy performances continue to redefine the modern Thai idol.
Fourth’s multi-industry dominance makes him a definitive cultural force in Thailand. As a global trendsetter, he exemplifies a generational shift, bridging television, music, and high fashion, as evident in his recent announcement with Louis Vuitton.
Ultimately, Fourth is more than a celebrity; he is a trailblazer inspiring Asian creatives. By elevating Thai entertainment globally with the support of a loyal fanbase, he demonstrates that his cultural impact is only starting.
Frequently Asked Questions
Louis Vuitton officially announced Fourth Nattawat Jirochtikul as its newest Friend of the House.
Fourth is widely known for his roles in F4 Thailand: Boys Over Flowers, My School President, Moonlight Chicken, and My Love Mix-Up!.
As a singer under Riser Music, Fourth has released popular digital singles including “Candidate,” “Alright,” and “Side To Side.”
He attended Louis Vuitton’s Men’s Spring-Summer 2026 and Fall-Winter 2026 runway shows.
The vibrant “LVers” community Fourth joined is championed by Pharrell Williams.
