F1 Celebrates the Partnership with a Prominent Fashion House
In a remarkable new collaboration, Louis Vuitton celebrates its partnership with Formula 1 through its prized Trophy Trunks
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In a historic moment in Abu Dhabi, Formula 1 celebrated its fresh collaboration with Louis Vuitton during the final Grand Prix of 2025. Similarly, Monaco shared the remarkable moment, when the fashion house became the new partner of the Formula 1® Louis Vuitton Grand Prix de Monaco™ 2026.
To spotlight the brand new partnership, Louis Vuitton presented 24 of its Trophy Trunks: with each one build to protect and showcase the trophies of each winners from the 2025 season’s race.
Victory and Vuitton
One half of the occasion took place in Abu Dhabi back in December 8, 2025. As the renowned fashion house presented its prized pieces, each craft was set on the starting grid standing in V formation. In this position, the presentation embodies the partnership’s idea of Victory and Vuitton.
With the Trophy Trunks’ arrangement, each one is placed in chronological order of the race, giving recognition to its winners. As each piece stands, it is the Formula 1® Etihad Airways Abu Dhabi Grand Prix 2025 that holds the prestige of being at the forefront of the collection.
Shared honor through art
In this artful display, Louis Vuitton establishes the two brands’ respected mastery: Louis Vuitton’s unparalleled craftsmanship at Asnières and the Formula 1’s precision as each engineer continue to work tremendously in the garages. With the shared goal to uphold their elevated standards, the presentation embodies the two institutions’ mutual efforts in staying grounded, paying attention to detail, and meeting high goals.
During the grand moments of the event, the coveted Trophy Trunk representing the Formula 1® Etihad Airways Abu Dhabi Grand Prix 2025 victor was awarded to the Red Bull racing team’s Max Verstappen.
Respect Persevering
Two days after the notable event in Abu Dhabi, Monaco celebrated the same privilege of collaborating with Louis Vuitton, earning the iconic fashion brand the title of Formula 1® Etihad Airways Abu Dhabi Grand Prix 2025.
Beyond the new partnership between the two popular entities, the Automobile Club de Monaco joined the union, forming a high-powered triad that constantly strives for excellence. As a previous partner of Louis Vuitton from 2021-2024, these collaborations have seen the victories of Max Verstappen, Sergio Pérez, Charles Leclerc, and Lando Norris with the presentation of the Trophy Trunk.
Monaco’s Festivities
In the coming year, Louis Vuitton will celebrate its sixth consecutive year in presenting the Monaco Grand Prix Trophy Trunk. The piece represents Monaco’s flag and national color as the iconic monogram graces the piece in an exclusive red shade. In the center of the piece, a V shape is designed in red and white like the colors of the nation’s flag.
As the anticipated competition takes place, the fashion house will also be on the trackside, bringing a new take on the Louis Vuitton signature with its banners. The design not only showcases the speed and sensation of Formula 1, but continues to symbolize the brand’s sophistication on the Monaco circuit.
As one of the most prominent names in motorsports, boasting a high viewership with millions of supporters—the honorable status of the Grand Prix Monaco™ will further be elevated as Louis Vuitton pushes its excellence forward.
Frequently Asked Questions
Louis Vuitton became a new partner of Formula 1 following a celebration at the 2025 Abu Dhabi Grand Prix, where the fashion house presented 24 handcrafted Trophy Trunks — one for each race winner of the 2025 season. The partnership also extends to the Formula 1 Louis Vuitton Grand Prix de Monaco 2026, marking the brand’s sixth consecutive year at the Monaco circuit.
The Trophy Trunks are handcrafted cases built at Louis Vuitton’s Asnières atelier, designed to protect and display the trophies of each Formula 1 race winner. At the 2025 Abu Dhabi Grand Prix, 24 trunks were arranged in V formation on the starting grid in chronological race order — with the Abu Dhabi Grand Prix trunk awarded to Max Verstappen of Red Bull Racing.
Louis Vuitton has been a partner of the Monaco Grand Prix since 2021. The 2026 edition will mark its sixth consecutive year presenting the Monaco Grand Prix Trophy Trunk — a piece designed in the colors of the Monégasque flag, featuring the iconic LV monogram in an exclusive red shade with a V motif in red and white at the center.
The 2026 Monaco Trophy Trunk reflects the principality’s national identity — the LV monogram rendered in an exclusive red colorway, with a V shape in red and white at the center referencing the colors of Monaco’s flag. Louis Vuitton will also be present trackside with branded banners designed to evoke the speed and visual language of Formula 1.
Both operate at the intersection of precision and prestige. The partnership’s conceptual framing — Victory and Vuitton — draws a parallel between Louis Vuitton’s craft heritage at Asnières and Formula 1’s engineering intensity in the garage. The Trophy Trunk presentation positions the two institutions as sharing a commitment to excellence, attention to detail, and the elevation of their respective disciplines.
