Samuel Fuses Reggaeton, Latin Rhythms, and K-Pop on SAMUELiTO
With SAMUELiTO, Samuel brings his Mexican heritage and K-pop roots into sharp focus, delivering a genre-blending project that marks a confident new chapter in his global career
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- Samuel has released SAMUELiTO, a four-track album combining Latin music, reggaeton, and K-pop influences.
- Named after his childhood nickname, SAMUELiTO serves as a personal statement about identity and artistic growth.
- Samuel was heavily involved in the album’s creation, contributing to songwriting, performance direction, and producing all four tracks.
- Led by the single Zigi-Zigi-Zigi, the album marks the beginning of a new chapter as Samuel expands his global career and international reach.
A global sound rooted in identity
International artist Samuel has officially released SAMUELiTO, a new four-track album that marks a significant evolution in his career.
The project combines Latin music, reggaeton, and K-pop influences while highlighting the artist’s multicultural background and growing creative independence.
Born in Los Angeles and raised between cultures, Samuel first built his career in South Korea, where he developed a reputation for dynamic performances and a versatile sound that moved across pop, R&B, and performance-driven K-pop.
With SAMUELiTO, he shifts his focus toward his Latin roots, creating a project that places Latin rhythms at the center while maintaining the performance sensibility that has defined his career.
Why the album marks a new era for Samuel
The album takes its name from “Samuelito,” a childhood nickname that has remained with the singer throughout his life. According to Samuel, the title represents a return to his most authentic self and mirrors a desire to reconnect with his roots through music.
He played a hands-on role throughout the project, contributing to songwriting, performance direction, and production across all four tracks.
The album also features collaborations with songwriters Andrea Rocha and Sophia Rose, helping shape a sound that balances Latin influences with contemporary global pop production.
While fans have long associated him with K-pop and R&B, SAMUELiTO broadens his artistry by embracing the cultural influences that have shaped him from the beginning.
A fusion of Latin rhythms and K-pop performance
One of the defining characteristics of SAMUELiTO is its fusion of Latin music and K-pop-inspired performance elements.
Latin rhythms and reggaeton beats form the foundation of the album, while Samuel’s vocal delivery and performance-focused approach echo the training and experience he gained during his years in the Korean music industry.
Rather than separating those influences, the album merges them into a cohesive sound designed for a global audience.
Track List: SAMUELiTO
The album features four tracks:
- Hola!
- Zigi-Zigi-Zigi
- Never Say Goodbye…
- Ddook Ddak
Together, the songs form a narrative arc that moves through introduction, momentum, emotional reflection, and resolution.
Opening track Hola! serves as an introduction to the album’s themes and sound. Lead single Zigi-Zigi-Zigi brings the project’s most energetic moments to the forefront, pairing infectious rhythms with Samuel’s signature performance style.
Never Say Goodbye… shifts into a more introspective space, offering a moment of emotional distance before the album closes with Ddook Ddak, which serves as a final release and conclusion to the story.
Despite its concise runtime, SAMUELiTO is structured as a complete artistic statement, with each song contributing to a broader narrative about self-discovery and identity.
Frequently Asked Questions
SAMUELiTO is Samuel’s latest four-track album that blends Latin music, reggaeton, and K-pop influences. The project marks a new artistic chapter focused on his heritage and global sound.
The album is named after “Samuelito,” a childhood nickname that has stayed with Samuel throughout his life. He chose the title to portray a return to his roots and a more authentic expression of himself as an artist.
The album features four tracks: Hola!, Zigi-Zigi-Zigi, Never Say Goodbye…, and Ddook Ddak. Together, the songs create a narrative journey that moves from introduction and energy to introspection and resolution.
Yes. Samuel was actively involved in songwriting, performance direction, and produced all four tracks on the album.
The album pairs Latin rhythms and reggaeton beats with the polished performance style Samuel developed during his career in Korea.
