This Paris Fashion Label Just Partnered With PSG Ahead of Lunar New Year

At the crossroads of culture

Pièces Uniques and Paris Saint-Germain present a collaboration that goes beyond fashion, bridging sport and couture, Paris and China, memory and contemporary expression.

In this collection, uniforms become symbols of belonging, discipline, and shared emotion.

Edmond Luu, founder and creative director of Pièces Uniques, leads the project. A child of the Chinese diaspora raised in France, he embodies the cultural dialogue at the heart of the collaboration, using PSG as a canvas to explore modern rituals.

READ ALSO: In Search of Identity, Edmond Luu Finds a Language in Fabric

Storytelling through silhouette and symbol

The collection revisits Pièces Uniques’ signature silhouettes, combining functional sportswear with precise construction and cultural symbolism. Edmond incorporates traditional Chinese seals and calligraphy, referencing brush-painted characters and stamped markings historically used to signify lineage. Each mark tells a story and acts as a seal of identity.

Dreams, dragons, and cultural awakening

The collaboration also includes a short film directed by Edmond. Set in Paris’ 13th arrondissement, it follows a young Chinese child half-watching a PSG match in a restaurant. As he drifts to sleep, reality transforms into a dream: a man paints the tongue of a dragon red, awakening it, and the dragon comes to life, joined by dancing lions against a black backdrop.

When the child wakes, PSG has scored. The film captures the collection’s core idea: awakening heritage through contemporary expression and finding strength in shared symbols.

The Pièces Uniques x Paris Saint-Germain collection will be available at PSG flagship stores in Paris and Hong Kong, on PSG’s website, and through Pièces Uniques’ official site. This collaboration demonstrates how fashion and sport can converge into a shared cultural statement.

Special thanks Edmond Luu