Stray Kids’ Bang Chan is FENDI’s Latest K-Pop Brand Ambassador
The leader of Stray Kids, known for his powerful presence both on and off the stage, partners with the iconic Italian fashion house

New look, new era
FENDI’s 100th anniversary just got even more exciting with the announcement of Bang Chan, the multi-talented leader of Stray Kids, as its newest brand ambassador.
Known for his powerful presence both on and off the stage, Chan’s partnership with the iconic Italian fashion house is a natural evolution, merging the worlds of K-pop and luxury fashion in a way that feels fresh and organic.
In the first official visuals from their collaboration, Chang dons an outfit from FENDI’s Men’s Spring/Summer 2025 collection that perfectly captures the brand’s balance of timeless elegance and youthful spirit.
A brown and beige striped cotton knit features a green collar and the FENDI Crest patch, while a white shirt and green striped tie provide a touch of formality.
The outfit is then paired with stitched jacquard shorts and FENDI Force sneakers.
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Accessories play a key role in the look, with the Baguette Double bag in black Cuoio Romano and the Peekaboo Soft Small bag in yellow Cuoio Romano making strong statements.
Both bags are adorned with quirky charms—Ito dog and ice-cream fun bag charms. The outfit is completed with fashion jewelry from FENDI’s FF and FENDI Hexagon lines, including a ring, earring, and bracelet.
With both Chan and FENDI having strong ties to innovation and artistry, we can expect more exciting ventures that will transcend traditional boundaries of music, fashion, and culture.
Courtesy FENDI