FENDI Makes The Holidays More Festive
In select boutiques globally, the Maison’s codes are sublimated into graphic and festive ornaments
A very FENDI Christmas
FENDI celebrates the holidays with dedicated boutique windows and decorations—the Maison’s codes seamlessly incorporated into graphic, playful, and festive ornaments. These cheerful displays also drum up excitement for the Italian brand’s centenary year, happening in 2025.
A FENDI logo with a bubbly glass lettering becomes the fil rouge of the holiday set-up. Inspired by the Italian craftsmanship of Murano glass and traditional decorations, the festive logo is colored in antiqued and metallic silver, azure and dusty pink.
Windows follow the same aesthetic in a joyful play of materials and shapes. Drawing inspiration from an archive sketch by Karl Lagerfeld from 1984, Santa Claus becomes a vintage-inspired silhouette shaping a festive tree together with Peekaboo and Baguette bags, yellow packaging and glass baubles, all placed in an apparently unsteady balance on a seesaw. The metallic effect on these elements recalls the textures of the leather goods of the Maison’s Winter Holiday 2024 collection, in the shades of platinum, silver, azure and dusty pink.
Global festivities
Colorful decorations shape the brand’s holiday tree in a combination of various glass baubles and bubbly letters, as well as a bouncy reinterpretation of the FF logo placed on top. Over the holidays, the tree will light up in the iconic boutiques of Palazzo FENDI Seoul, London New Bond Street, Tokyo Ginza 6 and Palazzo FENDI Tokyo Omotesando, where it will be placed at the entrance hall to be visible through the magnificent arched glass façade.
Macro baubles in iridescent colors and different dimensions also light up the façade of the iconic Palazzo FENDI Roma boutique. A vibrant tree enlivens the Largo Goldoni in front of the boutique, shaped by a combination of the same glassy baubles, striped or solid, colored a palette of jolly red, delicate gold, metallic green and light pink.
Celebrate the FENDI Holiday season in selected boutiques worldwide starting from November 2024.
