Goodbye, Jonathan Anderson—Meet Loewe’s New Creative Duo

They’re heading to Europe

Jack McCollough and Lazaro Hernandez—the duo who turned Proenza Schouler into the cool girl’s uniform—are packing their bags for Europe.

Loewe has just named them as its new creative directors, officially stepping in after Jonathan Anderson on April 7.

It’s a shift in fashion’s entire atmosphere. Jack and Lazaro have spent over two decades shaping Proenza Schouler into what it is today: sleek, modern, cerebral, but never sterile.

Their clothes—whether a deconstructed blazer or a slinky knit dress—carry the DNA of downtown New York, crafted with the kind of precision that makes you believe these guys truly know how to cut fabric.

What happens to Loewe now?

So what happens when you drop them into the world of Loewe? The Spanish house, under Jonathan’s tenure, became a universe of sculptural leather, surrealist humor, and intellectual whimsy.

He made an egg-shaped shoe and convinced us it was chic. He put balloon animals on bags and made it art.

He turned a once-sleepy heritage brand into one of the most coveted luxury labels on the planet.

Jack and Lazaro? They’re coming in with a different sensibility—one that’s more controlled, less about provocation and more about wearable genius.

Expect sharp tailoring, luxurious minimalism, and a very Proenza-like understanding of how men (and women) actually want to dress.

Will there still be leather? Absolutely. But it’ll be leaner and less baroque. Less Alice in Wonderland, more late-night in Tribeca.

It’s a bold choice, but it makes sense. Loewe is one of the few houses left with the freedom to evolve, to let designers push their identity forward rather than box them into a formula.

And Jack and Lazaro are exactly the kind of designers who don’t do formulas.

April 7 marks the beginning of their Loewe era. Let’s see where they take us.

Photos courtesy via Instagram

Dayne Aduna

Associate Editor

Dayne Aduna is an Associate Editor at VMAN Southeast Asia, specializing in fashion, grooming, film, television, and contemporary pop culture. With a strong editorial focus on menswear, his work explores how style intersects with shifting cultural movements across Southeast Asia and beyond.

His expertise spans fashion journalism, celebrity profiling, grooming and skincare trends, fragrance, runway reporting, and cultural commentary, with a particular eye for emerging creatives and youth-driven style.

Dayne has written extensively on fashion houses, seasonal trends, designer collections, and the evolving image of the modern Southeast Asian man, bringing both editorial depth and cultural relevance to his coverage.

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