9 Things to Know About Matthieu Blazy, the New Creative Director of Chanel
After years of quietly revolutionizing luxury fashion, the low-profile yet highly influential designer steps into fashion’s brightest spotlight as Chanel’s new Creative Director
By Dayne Aduna
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In a seismic shift within the fashion industry, Bottega Veneta’s Matthieu Blazy has been appointed as Chanel’s new Creative Director, marking a new chapter for both historic houses. As the French-Belgian designer prepares to take the helm at the iconic French maison, here are nine things to know about the man himself.
1. Early educational foundation
Born in Paris, Matthieu studied at La Cambre in Brussels, one of Europe’s most prestigious design schools. This foundation would later shape his methodical approach to design and craftsmanship.
2. A star-studded resume
Before his meteoric rise, Matthieu honed his craft at Raf Simons’ side, working closely with the designer during his tenure at Dior. He also held key positions at Maison Martin Margiela, Céline under Phoebe Philo, and Calvin Klein.
3. The quiet power player
Despite his impressive career trajectory, Matthieu has maintained a low profile and lets his work speak for itself. He’s not active on social media and he rarely gives interviews, which cultivates an air of mystery that is increasingly rare in the fashion world.
4. Design philosophy
Matthieu’s approach centers on the intersection of craft and modernity. He is known for his ability to merge traditional techniques with contemporary aesthetics and create pieces that feel both timeless and forward-thinking.
5. The Bottega revolution
At Bottega Veneta, Matthieu evolved the house codes while maintaining its essence of quiet luxury. His innovations in leatherwork and modern silhouettes garnered both critical acclaim and commercial success.
6. Architectural influences
Architecture plays a central role in Matthieu’s design process. His collections often reference architectural elements, from structural shapes to spatial concepts, reflecting his keen interest in form and function.
7. Material innovation
Matthieu is celebrated for his experimental approach to materials, known for pushing the boundaries of traditional craftsmanship and creating innovative textile combinations.
8. Cultural synthesis
His work often reflects a synthesis of various cultural influences. He blends elements from art, design, and different historical periods to create something entirely new.
9. Design signature
At Bottega Veneta, Matthieu became renowned for collections that elevated craft to new heights by weaving together references from art, design, and cinema.
His mastery lies in transforming everyday items into extraordinary pieces—most notably through his trompe-l’œil techniques that turned casual staples like oxford shirts and jeans into intricate leather masterpieces which showed his ability to blur the lines between the ordinary and the exceptional.
As Matthieu prepares to write his new chapter at Chanel, Bottega Veneta welcomes Louise Trotter as its new Creative Director, heralding an exciting new era for both storied houses.

Dayne Aduna
Dayne Aduna is an Associate Editor at VMAN Southeast Asia, specializing in fashion, grooming, film, television, and contemporary pop culture. With a strong editorial focus on menswear, his work explores how style intersects with shifting cultural movements across Southeast Asia and beyond.
His expertise spans fashion journalism, celebrity profiling, grooming and skincare trends, fragrance, runway reporting, and cultural commentary, with a particular eye for emerging creatives and youth-driven style.
Dayne has written extensively on fashion houses, seasonal trends, designer collections, and the evolving image of the modern Southeast Asian man, bringing both editorial depth and cultural relevance to his coverage.
