In Vietnam? Don’t Miss Out on These 10 Fashion Brands

In Ho Chi Minh City, menswear is evolving in step with the city’s pace. What was once a fragmented local scene has grown into a network of independent labels shaping a distinct identity and a clear awareness of global fashion without losing its local grounding.

Across districts and concept stores, a new generation of Vietnamese designers is defining how men dress now, with clothes that prioritize function and subtle experimentation.

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Maverik Studio

Maverik Studio, founded in 2017 by Quang Tran, reflects this shift toward thoughtful minimalism. Based in Thao Dien, the brand produces modern staples such as denim, blazers, and knitwear, often informed by Tran’s background in visual storytelling.

Where: 2 Nguyễn Bá Huân, Thảo Điền, Thành phố

Alcyuyism

Alcyusism occupies a darker and more niche space within Vietnamese streetwear. Known for its use of heavy materials such as denim and leather, the brand emphasizes durability and a distinct visual identity shaped by muted tones and unconventional detailing.

Where: 158/5 and 158/10 Nguyen Cong Tru Street, District 1

LIDER

LIDER, established in 2014, represents a more visible presence in Saigon’s streetwear landscape. Known for its gender-inclusive designs, the brand merges global trends with everyday Vietnamese style.

Its denim lines and casual pieces have made it a consistent fixture among younger consumers, with its District 1 store serving as a steady point of contact between the brand and its audience.

Where: 7 Ton That Thiep, District 1

HUDB+

HUDB+, founded by Freddy Nguyen in 2018, takes a more structured approach. The label focuses on strong silhouettes and durable construction, with signature items like the KIMO blazer highlighting its interest in form and precision.

Its designs often incorporate subtle technical details, positioning the brand within a more experimental segment of the local market.

Where: 38 Dang Thi Nhu, District 1

MAHU

MAHU offers a counterpoint with its focus on relaxed and everyday dressing. Since its launch in 2018, the brand has leaned into what it describes as a “lazy” aesthetic, producing knitwear, denim, and leather accessories that prioritize comfort without losing coherence.

Where: 158/5 – 158/10 Nguyen Cong Tru

Duc Studio

Duc Studio, founded in 2019 by Nguyen Minh Duc, introduces a more conceptual layer. Guided by its “Keep Fashion Weird” ethos, the brand develops multi-functional garments and street-inspired collections that challenge conventional use.

Where: 24 Dang Thi Nhu, Ward Nguyen Thai Binh, District 1

The Idiot

The Idiot, established in 2020, continues the conversation around inclusivity with its gender-neutral collections. The brand focuses on minimal silhouettes with subtle irregularities, offering pieces that are understated but distinct.

Where: 62 Nguyen Thai Binh, Ben Thanh Ward, District 1

BEUTER

BEUTER, one of the earlier entrants in the scene, has maintained relevance through its focus on contemporary streetwear. Since 2015, it has produced cargo pants, structured tops, and seasonal collections that respond quickly to shifting trends.

Where: 9B Phung Khac Khoan, District 1

Hypnotism Studio

Hypnotism Studio represents a process-driven approach. The brand’s recent Pre-Spring 2026 collection underscores its focus on incremental development, revisiting core items like shirts and jackets with gradual refinements.

Where: 158/5-158/10 Nguyen Cong Tru Street, Nguyen Thai Binh Ward, District 1

RỐI Workshop

RỐI Workshop, founded in 2019, rounds out the group with a focus on versatility. Its streetwear pieces are designed for adaptability, with an emphasis on durable construction and ease of styling.

Where: 158/5 Nguyễn Công Trứ, District 1