Meet the Thai Pop Boy Groups Shaping a New Era of T-Pop
A new wave of Thai pop boy groups is redefining T-pop with music that balances polish and personality, motioning a scene that feels increasingly confident and ready for wider attention
A new generation of Thai pop boy groups is reshaping the sound and image of T-pop, signaling a shift from tightly packaged idol formulas toward something more flexible, personable, and culturally self-assured.
While still grounded in commercial pop appeal, these acts are distinguishing themselves through emotional openness and a clearer sense of local identity. The result is a confident reintroduction of Thai pop on its own terms.
READ MORE: The Artists Leading the New Wave of P-pop
BUS (Because of You, I Shine)
BUS emerged from the reality competition 789 Survival and quickly established itself as a group defined by sincerity. Their music centers on youthful optimism and collective ambition, pairing melodic pop with lyrics that emphasize growth and mutual support.
What sets BUS apart is its willingness to lean into earnestness and present vulnerability as part of its appeal to a generation of fans.
LYKN
LYKN represents the sleeker end of the spectrum. With a sound informed by contemporary hip hop and R&B, the group projects control and polish in both music and performance.
Their choreography and visual direction are straightforward, yet their public persona retains a sense of playfulness that prevents the group from feeling distant. This balance has positioned LYKN as one of the more globally minded acts in the current T-pop landscape.
ATLAS
ATLAS, under XOXO Entertainment, leans into confidence and individuality. The group favors bold pop arrangements and strong hooks, allowing each member to stand out while maintaining a cohesive group identity.
Offstage, their dynamic often reads as relaxed and humorous, reinforcing an image of genuine camaraderie that resonates with fans and strengthens their presence beyond music releases.
PERSES
PERSES takes a darker and more atmospheric approach. Their concepts and sound explore intensity and emotional weight, offering an alternative to brighter pop narratives.
With dramatic visuals and tightly constructed performances, PERSES signals an ambition to be seen as artists interested in mood and storytelling. This seriousness has helped them carve out a distinct niche within the new wave.
PROXIE
PROXIE has built momentum through harm. Their music favors catchy melodies and rhythmic pop. PROXIE’s strength lies in its ability to feel current and relatable, particularly in digital spaces where personality often matters as much as performance.
DICE
DICE stands out for its experimental streak. Rather than settling into a fixed concept, the group continues to test different sounds and visual ideas, reflecting a curiosity about what modern pop can accommodate.
This unpredictability positions DICE as one of the more forward-looking acts in the scene, even when their choices challenge conventional expectations.
Together, these groups reflect a Thai pop industry in the midst of recalibration. Rather than chasing a single global template, the new wave is defined by diversity in sound, image, and narrative.
As these boy groups continue to develop, they collectively point to a future where Thai pop asserts its place in the regional and global conversation with increasing confidence.
