Real Madrid’s Off-Pitch Style Just Got the Louis Vuitton Treatment

• Louis Vuitton unveils its second collection for Real Madrid, introducing new formalwear and travelwear for the men’s and women’s football teams and the men’s basketball team.
• Designed by Pharrell Williams’ menswear studio, the lineup features a reversible Monogram jacket, navy knitwear, beige polos, tailored suits, and a cashmere coat with a removable Monogram scarf.

The beautiful game gets a beautiful wardrobe

Real Madrid knows a thing or two about dressing for the occasion. The Spanish football giants have spent more than a century commanding stadiums and making winning look like a routine. Now, with Louis Vuitton back for a second season as the club’s Official Partner, the business of looking the part has received another upgrade.

The latest Louis Vuitton x Real Madrid collection introduces new formalwear and travelwear for the men’s and women’s football teams, as well as the men’s basketball team.

Designed by Louis Vuitton’s menswear studio under Creative Director Pharrell Williams, the collection takes the club’s off-pitch wardrobe into sharper territory, balancing the house’s tailoring savoir-faire with the practical demands of life on the move. Because even champions have airport terminals to navigate.

The timing is apt. With Real Madrid’s men’s football team underway in the 2026–2027 UEFA Champions League season, the partnership continues to build on a shared pursuit of excellence. This time, however, the focus is on what happens before the whistle, after the final score, and everywhere in between.

Louis Vuitton is playing the long game

Founded in 1902, Real Madrid has built its reputation on an extraordinary record of sporting achievement and a global following that extends far beyond football. Louis Vuitton, meanwhile, has spent years deepening its presence in elite sport, where the pursuit of excellence makes natural partners.

The house’s sporting portfolio includes the Paris 2024 Olympic and Paralympic Games, the FIFA World Cup 2026, and the Formula 1 World Championship. Through its Trophy Trunks, Louis Vuitton has also become associated with the objects that carry some of sport’s most coveted prizes.

Louis Vuitton is also marking 130 years of its Monogram, with the Mon Monogram line bringing personalized leather goods into the celebration. That heritage finds a place in the Real Madrid collection, where the signature canvas appears alongside club insignia and individual details.

Of course, a cashmereCashmereA luxuriously soft, warm fiber obtained from the undercoat of cashmere goats, valued for its lightness and insulation. In menswear, cashmere appears in sweaters, scarves, and coats that signal understatedGo to Cashmere Glossary coat will not win a Champions League tie, and a reversible jacket is unlikely to improve anyone’s finishing. But the business of sport has never been confined to the pitch. Players are ambassadors in their own right, and what they wear away from competition has become part of the appeal.

With this second collection, Louis Vuitton makes a case for the off-duty uniform as its own category of sporting style. The clothes are sharp and functional. In a world where everyone wants to look like a winner, Real Madrid can at least leave the dressing room well prepared.

The exclusive Louis Vuitton x Real Madrid Formal Wear and Formal Travel collections are not available for purchase. Selected pieces that inspired the collection, along with the house’s Mon Monogram personalisation service, can be found in Louis Vuitton stores and online at louisvuitton.com.

Dayne Aduna

Associate Editor

Dayne Aduna is an Associate Editor at VMAN Southeast Asia, specializing in fashion, grooming, film, television, and contemporary pop culture. With a strong editorial focus on menswear, his work explores how style intersects with shifting cultural movements across Southeast Asia and beyond.

His expertise spans fashion journalism, celebrity profiling, grooming and skincare trends, fragrance, runway reporting, and cultural commentary, with a particular eye for emerging creatives and youth-driven style.

Dayne has written extensively on fashion houses, seasonal trends, designer collections, and the evolving image of the modern Southeast Asian man, bringing both editorial depth and cultural relevance to his coverage.

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