Jude Bellingham and Callum Turner Star in New SS26 Campaign
Louis Vuitton’s latest men’s campaign finds Jude Bellingham and Callum Turner in the English countryside, where Pharrell Williams reimagines classic tailoring for a new generation
Rooted in British elegance
Louis Vuitton’s Men’s SS26 Pre-Collection arrives with a sense of cinematic nostalgia, captured in a campaign that places Friend of the House Jude Bellingham and House Ambassador Callum Turner in a distinctly British landscape.
Photographed and filmed by Oliver Hadlee Pearch, the campaign is set against topiary gardens, classic cars, and misted lawns that evoke the grandeur of the English countryside.
The collection examines old England’s codes of tailoring and reinterprets them for today’s traveler. The pieces draw on heritage forms such as sharp-shouldered herringbone overcoats, Prince of Wales Monogram suits, and three-piece ensembles in virgin wool, while adding relaxed, workwear-inspired gestures. There is an intentional ease to the silhouettes, with flared hems and softened fits that favor fluidity.
Duality embodied
Jude and Callum, known respectively for their achievements in sport and film, embody the collection’s dual character: grounded yet global. Their presence connects the House’s long-standing tradition of craftsmanship with a new generation of wearers who value both sophistication and spontaneity.
The styling pairs tailoring with utilitarian pieces such as ribbed sailor zip-ups, tweed blousons, and the LV Tilted sneaker, a 1990s-inspired low-top featuring the Damier pattern on a flat rubber sole.
Craftsmanship for every companion
A pet accessory capsule also features prominently, extending the Vuitton’s signature craftsmanship to a more domestic scale. British breeds such as the Welsh Corgi, English Cocker Spaniel, and Border Collie appear alongside leather leashes, monogrammed collars, and bespoke travel trunks.
The Men’s SS26 Pre-Collection launched on October 30 across print and digital, with the first in-store drop the same day. The second release rolls out November 11.
The campaign features English footballer Jude Bellingham and actor Callum Turner, both captured in a distinctly British countryside setting that highlights the collection’s relaxed aesthetic.
The collection was designed by Pharrell Williams, Louis Vuitton’s Men’s Creative Director, who combines traditional British tailoring with workwear-inspired details.
The campaign explores the intersection of classic British elegance and contemporary travel style, set against pastoral landscapes that reflect both heritage and modern ease.
Highlights include the Prince of Wales LV Monogram suit, herringbone overcoats, ribbed sailor-collar zip-ups, and the LV Tilted sneaker with a Damier-patterned sole.
The first drop of the collection is available in Louis Vuitton stores and online from October 30, with a second release starting November 11, 2025.
Courtesy Louis Vuitton
