All the Cool Vietnamese Brands Featured In Our Ho Chi Minh City Guide
Here’s a rundown of the concept stores shaping contemporary fashion in Vietnam
The future of Vietnamese fashion
The bustling city of Ho Chi Minh is chock-full of exciting and creative brands that not only define Vietnamese style, but also mark the country’s place in the Southeast Asian fashion landscape.
From genderless pieces, avant-garde fits, sleek eyewear and accessories, to street-meets-vintage, learn more about the concepts that we featured on the latest episode of City Guide, hosted by Henrii Nguyen.
waa. studios
waa. studios specializes in gender-neutral bags and accessories. Many of their products are made from 100% leather, from cowhide to sheepskin, and are designed for practicality without sacrificing style.
THE IDIOT
‘Be foolish to wear the unexpected:’ that is the slogan of THE IDIOT. For founder Dang Que, means several things: just wear what you want, put on what feels comfortable, and don’t be afraid to look different—and that’s why many of the cuts, embellishments, and fits from this store are also quite off-kilter.
Rue Miche
Rue Miche hosts a variety of local Vietnamese brands in one roof. It defines itself not as a store, but as a ‘living stage for style, movement, and cultural projection.’ It’s a space that combines ‘contemporary luxury with radical minimalism,’ and that is seen in the labels they carry.
SEESON
Founded in 2018, SEESON draws from industrial design, architecture, everyday objects, minimalism, and sustainability to craft eyewear that are functional works of art. Clean lines, balanced proportions, and practical details define their frames.
AASTU
From their snapbacks, hoodies, to graphic tees, AASTU represents unapologetic street style. The brand draws from music, skate culture, vintage, pop, and more to create pieces that carry the Vietnamese urban spirit.
Watch the full episode of City Guide below:
Photo courtesy THE IDIOT (Instagram)
