Saigon’s Most Stylish Men Swear By These Effortless Fashion Secrets
In the streets of Saigon, style is an attitude, a language, and a way of moving through the world without saying a word

Saigon is a place where past and present hold hands, where history hums beneath the roar of motorbikes and neon signs drip colors onto wet pavement. The air is thick with reinvention, and the men here wear it well.
They move like a second skin through streets lined with old French facades and towering glass skylines, their fashion a language spoken in sharp tailoring and effortless cool.
In this city, style is how you exist. It’s the way Phuc Luu smooths his collar before stepping into the night, the way Son Huy turns his head when someone calls his name, the way Nick Nguyen laughs, knowing that the best fashion advice is to follow yourself.
Phuc Luu

Phuc believes good style begins long before you pick out an outfit. It starts with skin that glows under city lights, a fresh cut that frames the face just right, and the subtle power of a well-placed accessory.
A watch, a ring, the kind of sunglasses that make people pause—these are the punctuation marks in a statement only you can write.
Son Huy

For Son, style is about patience. It’s knowing that the best-dressed men are the ones who take their time.
Trends come and go, but the real ones? They build something lasting. He doesn’t chase. He curates. He wears clothes that fit not just his body but his story, his way of moving through the world.
Nick Nguyen

Nick keeps it simple: know your proportions. A bad fit can sink an outfit faster than a cheap fabric. And when in doubt, he takes a cue from his own Instagram—because confidence isn’t just about what you wear, it’s about owning it.
Viet Dung

Viet understands that fashion is an attitude. He shops at @theonlygoldieofficial, but his real inspiration is the people around him—men on scooters, old tailors in hidden alleyways, students mixing vintage with streetwear. His Saigon is a living mood board, shifting with each season, each moment.
Simon Trinh

Simon‘s rule? Confidence. If you don’t know where to start, wear black. It’s a color that never hesitates and never questions itself.
He finds what he needs in District 1 and Takashimaya—places where classic meets contemporary.
Tim Pham

Tim swears by skincare and self-care. Clothes are one thing, but the foundation matters—how you treat yourself shows up in every detail.
He shops at Gia Studios, Mêman, Rue Miche, and Lider, finding pieces that don’t just fit his frame but fit his vision.
Cuong Dam

Cuong knows structure. Strong shoulders demand attention, whether draped in an oversized blazer or sharpened by a crisp white shirt.
He takes inspiration from Huang Long, a reminder that style is in the lines you create and the silhouette you carve into a crowd.
Cao Trung Hieu

Cao Hieu keeps three black outfits ready at all times—an insurance policy against overthinking and second-guessing.
He turns to The New Playground for streetwear, Rue Miche for that avant-garde edge, but at the end of the day, simplicity wins.
Duc Ngo

Duc moves with an active ease—his style mirrors his life: functional, sleek, with a touch of tech. He walks through Ba Chieu Market like an artist in search of the next brushstroke, pulling pieces that tell a story of movement and purpose.
Nhan Luu

Nhan reminds us that fashion is a feeling. It’s about knowing yourself and wearing what feels like home. He looks to creatives like Freddy Nguyen and Quang Tran, men who shape the world with fabric and vision.
RELATED: Meet Freddy Nguyen, Vietnam’s Next Young Menswear Designer
In Saigon, fashion is about how you move through the world. The energy you carry, the way you command space without a word, and the quiet magnetism that makes people take notice.
Perhaps most importantly, the quiet understanding that the best-dressed man in the room is the one who isn’t trying at all.
Special thanks Vic Lee