Stefano Ricci’s SS25 Collection Is Saving Elephants in Cambodia

A journey through Cambodia

There’s a certain romance in rediscovery. In looking at something that has always been there and deciding, suddenly, to see it differently. To let it mean something new.

That’s the essence behind Stefano Ricci’s Spring/Summer 2025 collection—an exercise in exploration, both literal and aesthetic.

Filippo Ricci, the brand’s creative director, calls it the Explorer Project. A fashion-driven odyssey through Cambodia, where water, stone, nature, and life—the four elements that ground this collection—intersect in ancient ways.

READ MORE: Don Protasio Is Reshaping Cambodian Fashion, One Fabric at a Time

One of the collection’s defining pieces is the overshirt, which echoes the relaxed silhouettes of the ‘90s. This item understands its place in history but insists on feeling modern through the careful craftsmanship that defines the Florentine house.

Fashion with responsibility

But exploration is never just about geography. It’s also about responsibility. The brand’s journey into Cambodia is an act of stewardship.

Through its partnership with Wild Earth Allies (WEA), Stefano Ricci is contributing to the conservation of Asian elephants and their habitats. Niccolo Ricci, CEO, puts it simply: “We have proudly elected to back the wildlife and environmental conservation work of WEA.”

The collection itself feels like a kind of visual anthropology—fashion as a way of documenting and of engaging with the world without consuming it. It asks the wearer to step into something bigger than themselves, to wear not just luxury but awareness.

This is where the collection takes you: less about status and more about story. Less about the next new thing, more about the things we decide to see again, but differently, with care.

Courtesy Stefano Ricci