A New Watch Collection Channels Proceeds to Protect Tubbataha Reefs
A new watch collection from Philip Stein and Lucerne ties luxury design to marine conservation, channeling proceeds toward the protection of the Tubbataha Reefs
Philip Stein and Lucerne launch watches to support Tubbataha Reefs
The Lucerne Group of Companies and Philip Stein Watch Company have launched a new watch collection dedicated to marine conservation, unveiling their first professional diver’s models in support of Tubbataha Reefs Natural Park.
The collection includes the Tubbataha Titanium Professional 200M Limited Edition and the Tubbataha Professional 200M. Both feature 200-meter water resistance, luminous markers, a unidirectional bezel, and a 44mm case with a 30-hour automatic power reserve. Prices range from Php75,000 for the stainless-steel Professional 200M to Php146,000 for the titanium Limited Edition. Each watch also incorporates Philip Stein’s Natural Frequency Technology.
Direct support for conservation
Proceeds from the collection will contribute directly to the conservation of Tubbataha, a UNESCO World Heritage Site spanning 97,000 hectares in the Sulu Sea. The initiative extends beyond the watches: the companies also launched WatchTubbataha, a joint conservation campaign with the park, which included a week-long expedition of divers, conservationists, and media documenting the reef. The campaign produced a limited-edition book, WatchTubbataha: Time in the Tubbataha Reefs Natural Park, with only 500 copies available.
“This is a Philippine treasure and a global heritage site,” said Emerson Yao, managing director of Lucerne. “With the Philip Stein Tubbataha watch, we proudly support conservation efforts to protect the beauty beneath our seas.”
Philip Stein co-founder Will Stein emphasized a personal connection: “At age 18, I experienced the beauty and vastness of the world underwater. The Tubbataha watch is our way of honoring the ocean and protecting a reef that reminds us of the beauty worth preserving.”
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A legacy of advocacy
Philip Stein has previously supported environmental and health initiatives, including reforestation projects through the One Tree Planted Foundation, which resulted in more than 35,000 trees planted, and breast cancer research through Play for P.I.N.K.
The Tubbataha Collection is available online at shop.lucerneluxe.com and in select Philip Stein boutiques, with each purchase including a two-year international warranty.
Special thanks Lucerne
