A Century of Art Deco: Louis Vuitton Revisits Its 1925 Legacy in Paris
Louis Vuitton’s new Paris exhibition revisits the House’s role in shaping Art Deco a century ago, presenting heritage pieces and archival works that trace how travel and design became inseparable
Louis Vuitton Art Deco exhibition in Paris
Louis Vuitton has unveiled a landmark exhibition in Paris to celebrate the centennial of the 1925 International Exhibition of Modern Decorative and Industrial Arts, the event that first introduced Art Deco to a global stage. Titled Louis Vuitton Art Deco, the show gathers more than 300 heritage pieces and archival treasures, many displayed for the first time, to trace the House’s enduring dialogue with the movement and honor the vision of Gaston-Louis Vuitton, the founder’s grandson.
Spread across eight rooms at LV Dream on Quai de la Mégisserie, the exhibition explores both the House’s beginnings and its pivotal role at the 1925 fair. The journey opens in the Family Heritage Room, where Gaston-Louis Vuitton’s upbringing in Asnières is brought to life, before moving into a faithful reconstruction of the original Louis Vuitton stand from the Paris exposition.
Highlights and rare pieces
Subsequent galleries highlight the House’s groundbreaking work in trunks and accessories, its collaborations with artists like Pierre-Émile Legrain, and its influence on applied arts and window displays during the early decades of the 20th century.
Among the highlights is the Art Deco Manifesto room, where technical innovations such as the auto trunk and the shoe secretary are on view. Another standout section, Elegance and Beauty at Louis Vuitton, displays ornate grooming cases, including Marthe Chenal’s custom set, alongside commissions from figures like Jeanne Lanvin and Paul Poiret. The exhibition continues with rooms devoted to Gaston-Louis Vuitton’s striking window displays, the House’s embrace of bold Art Deco forms and colors, and the development of its early advertising campaigns.
From jazz age to modern luxury
The exhibition closes with Beauty in Travel, a gallery that places 1920s archival pieces in dialogue with contemporary creations. Highlights include Nicolas Ghesquière’s 2020 Cruise collection inspired by New York’s architecture, as well as designs by Pharrell Williams, Marc Jacobs, and Kim Jones, all underscoring how the spirit of the Jazz Age continues to shape modern luxury.
Beyond the exhibition halls, visitors can continue the experience at Le Café Maxime Frédéric at Louis Vuitton, where a newly designed menu of pastries, cocktails, and chocolates will be introduced.
Louis Vuitton Art Deco opened on September 26, 2025, with free entry available Tuesday to Sunday from 11 a.m. to 8 p.m. Admission requires advance reservations through louisvuitton.com.
The Louis Vuitton Art Deco exhibition explores the House’s role in the rise of the Art Deco movement, showcasing over 300 heritage objects and archival materials. It highlights Gaston-Louis Vuitton’s influence on design and craftsmanship during the early 20th century.
The exhibition opened on September 26, 2025, at LV Dream, located at 26 Quai de la Mégisserie in Paris. It will run from Tuesday to Sunday, 11 a.m. to 8 p.m.
Yes, entrance to the exhibition is free. Visitors are encouraged to reserve tickets in advance through their website.
Guests will explore eight themed rooms featuring trunks, vanity cases, window displays, advertisements, and collaborations with early 20th-century artists. The exhibition also places archival pieces in dialogue with contemporary designs by Nicolas Ghesquière, Pharrell Williams, Marc Jacobs, and Kim Jones.
Yes, visitors can extend their visit at Le Café Maxime Frédéric at Louis Vuitton, which will offer a new menu of pastries, savory dishes, and signature chocolates. Collectible items and confections will also be available at the adjoining gift store.
Courtesy Louis Vuitton
