Inside Fendi’s Winter Holiday Fashion Feast

The Tartan revolution

At the heart of Fendi’s Winter Holiday 2024 collection lies the newly minted FENDI Tartan, officially registered with The Scottish Register of Tartans and created in collaboration with Prickly Thistle – Cloth of Identity.

Artistic Director Silvia Venturini Fendi infuses the collection with what she calls a “boyish attitude,” merging prep school sophistication with relaxed elegance. The menswear line features classic tartan blazers and tailored trousers alongside plush velvet corduroy pieces and technical puffer jackets adorned with varsity logos.

Whimsy meets elegance

Drawing inspiration from the brand’s playful 1980s pasta bag charms, the collection introduces “Fendilicious”—a whimsical fast-food motif that appears on the signature Baguette Soft Trunk bag and casual wear. It represents what Venturini describes as the essence of the brand’s familial spirit, or “FENDI Clan.”

Luxury materials take center stage with shearling and shaved fur coats, while evening wear sparkles with Lurex knits and wool suits dusted with micro-paillettes. As Fendi approaches its centenary in 2025, this collection serves as both a celebration of its heritage and a glimpse into its future, proving that family style never goes out of fashion.

Dayne Aduna

Associate Editor

Dayne Aduna is an Associate Editor at VMAN Southeast Asia, specializing in fashion, grooming, film, television, and contemporary pop culture. With a strong editorial focus on menswear, his work explores how style intersects with shifting cultural movements across Southeast Asia and beyond.

His expertise spans fashion journalism, celebrity profiling, grooming and skincare trends, fragrance, runway reporting, and cultural commentary, with a particular eye for emerging creatives and youth-driven style.

Dayne has written extensively on fashion houses, seasonal trends, designer collections, and the evolving image of the modern Southeast Asian man, bringing both editorial depth and cultural relevance to his coverage.

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