In Case You Missed It: Fashion News This Week
Major fashion houses are rolling out new campaigns, collections, and initiatives as part of a packed mid-year push across global markets
From the desert sands of Dubai to the rainy festival fields of the UK, global fashion brands rolled out a series of major releases this past week. ZEGNA presented its Summer 2026 collection and strengthened its partnership with Art Basel through a philanthropic fellowship.
Meanwhile, Burberry launched a music-driven festival campaign, Original Penguin celebrated 70 years of mid-century American style, and Louis Vuitton introduced its latest Silver Lockit charity collaboration featuring Felix of Stray Kids. Below is a roundup of the latest drops and announcements.
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Burberry Festival Campaign
Burberry has unveiled its Summer 2025 Festival Campaign, a multimedia series directed by Kim Gehrig and photographed by Drew Vickers. The campaign explores the connection between British music culture and fashion, featuring a mix of legacy figures and emerging talent.
Liam Gallagher leads the cast, joined by his children Lennon, Molly, and Gene. Other notable participants include Goldie, Seungmin of Stray Kids, Cara Delevingne, Alexa Chung, and Loyle Carner. A standout feature is the reissue of Liam’s Spring/Summer 2018 parka, released in a limited run.
The collection focuses on functional festival wear, with outerwear, Burberry Check kilts, and packable jackets alongside rubber boots, sterling silver jewelry, and the new Highland handbags. The pieces reflect Daniel Lee’s ongoing vision to modernize the house while preserving its distinctly British identity.
ZEGNA Summer 2026
ZEGNA’s Summer 2026 presentation took place at the Dubai Opera, which was transformed into “Villa Zegna” for the occasion. The venue bridged the brand’s Italian heritage with the Middle Eastern landscape, featuring live music curated and performed by James Blake. Artistic Director Alessandro Sartori continued his exploration of natural textures and soft tailoring, placing emphasis on material innovation and lived-in elegance.
The collection featured deconstructed silhouettes, low-button closures, and layered pieces that blurred the line between shirting and outerwear. Fabrics included summer Shetland wool-silk blends, hand-spun silks, and sanded hemp. The color palette drew from nature, with tones like corda, olio, and barolo. Alessandro described the collection as shaped by daily wear and designed to evolve with the body and environment over time.
ZEGNA at Art Basel
In conjunction with Art Basel 2025, ZEGNA announced the recipients of the Visible Situated Fellowships: Shinan Imabo in Lima, Peru, and Waral Prakalp in Maharashtra, India. Both artist-led initiatives focus on indigenous knowledge systems and community-based approaches to addressing climate and ecological challenges. The fellowships continue the brand’s partnership with the Visible project and Cittadellarte – Fondazione Pistoletto, an initiative that uses art as a vehicle for social transformation.
This announcement expands ZEGNA’s cultural engagement through Oasi Zegna, its 100-square-kilometer nature preserve in northern Italy. Vincenzo De Bellis, Director of Fairs and Exhibition Platforms at Art Basel, will now serve on the fellowship’s Steering Committee.
Original Penguin Turns 70 with Archival Capsule and Manila Pop-Up
American lifestyle label Original Penguin marks its 70th anniversary this month with a capsule collection that reimagines vintage silhouettes for a modern audience. Founded in 1955 and once favored by Hollywood icons like Frank Sinatra and Clint Eastwood, the brand has stayed true to its mid-century Americana roots while introducing subtle contemporary updates.
The anniversary capsule includes refreshed polos and tailored pieces inspired by the brand’s archives, along with a redesigned “Pete the Penguin” logo. To celebrate the milestone, an “Original Penguin 70s Lounge” will open at SM Mall of Asia in Manila from July 23 to 27. The pop-up will feature retro interiors and interactive displays that highlight the brand’s heritage.
The 70th Anniversary Collection will be available in all Original Penguin stores nationwide starting July 18.
Louis Vuitton and Felix Launch 2025 Silver Lockit in Support of UNICEF
Louis Vuitton has unveiled its 2025 Silver Lockit collection, created in collaboration with house ambassador and UNICEF Goodwill Ambassador Felix of Stray Kids. The pieces include silver bracelets, earrings, and pendants, each engraved with a heart symbol and the word “DREAM.” The signature lock design draws inspiration from the 1901 Louis Vuitton Steamer bag.
Proceeds from every purchase support UNICEF’s global humanitarian programs. Each cord bracelet or earring contributes $100 to the cause, while silver bracelets and pendants contribute $200. Since the partnership began in 2016, Louis Vuitton and UNICEF have raised more than $24 million.
Stay tuned as fashion houses continue unveiling new campaigns in the months ahead.
