Gucci Unifies Fashion Calendar with Three Major Shows in 2025
In a bold move to streamline its creative narrative, Gucci’s Creative Director Sabato De Sarno will merge men’s and women’s collections into three key presentations
Cohesive narrative
Gucci is set to revolutionize its fashion calendar in 2025, announcing plans to present three unified shows that will combine both men’s and women’s collections. The Italian luxury powerhouse will kick off the year with its Fall/Winter 2026 collection during Milan Fashion Week in February, followed by a Cruise 2026 show in Florence on May 15, and culminating with the Spring/Summer 2026 collection in September.
This strategic consolidation is driven by Sabato De Sarno, who has been steering the brand’s creative vision since his debut with the Gucci Ancora show. His approach centers on creating a dialogue between masculine and feminine elements, with each collection maintaining its distinct identity while contributing to a broader, more cohesive narrative.
Sabato’s vision
The decision to unify the shows also reflects a broader industry trend toward more streamlined presentation formats. It provides Sabato a platform to fully express his creative philosophy, further shaping Gucci’s evolving identity. The Florence-based fashion house, a cornerstone of luxury since 1921, continues to evolve under the leadership of President and CEO Jean-François Palus, while maintaining its unwavering commitment to Italian craftsmanship and innovation.
The unified show format signals a more focused approach to storytelling in fashion, where the boundaries between menswear and womenswear become increasingly fluid—reflecting contemporary attitudes toward gender in fashion.
