Gucci Celebrates Love With ‘Gucci Together’ Valentine’s Day Campaign
Sabato De Sarno and Tina Barney craft a visual ode to love in all its forms for Gucci

An intimate portrait of connection
Love, that capricious sprite, flutters through the apertures of our lives in a thousand guises—sometimes gossamer and shy, sometimes brash as a sudden gust through an open window.
It is this variegated and wholly ungovernable force that Gucci, ever the maestro of elegance, seeks to distill into a single refrain: Together. Not love in its saccharine clichés, but love in its raw states—familial, platonic, romantic—woven into the ineffable tapestry of human connection.

Sabato De Sarno, the House’s alchemist of intimacy, understands that the most bewitching love stories are not those spun from fairytale lace but rather those hemmed in the textures of the everyday—the glancing touch, the conspiratorial murmur, the quiet gravity of being known.
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And who better to capture this than Tina Barney? She, the grand chronicler of bourgeois tableaux, whose lens does not merely document but reveals, turning the familiar into something at once theatrical and achingly true.
The theatrical beauty of everyday life
Together, they compose a valentine to love in its myriad forms. Here, a mother’s wrist, still adorned with the echo of a past embrace, glows against the Rosso Ancora sheen of a Gucci Horsebit 1955 Soft handbag.
There, a pair of lovers stand at the threshold of forever, their fingers grazing across a GG Emblem piece in some celestial hue.

Elsewhere, the air is thick with stories—a silk Flora scarf whispering secrets in the wind, a Link to Love ring looping time into a golden infinity, the scent of Gucci Flora lingering like a memory half-remembered.
These are not mere objects, nor even symbols, but relics of affection, imbued with the weight of the hands that hold them, the gazes that linger upon them, the moments they witness.
For this is what Gucci Together dares to suggest—that love, in all its unspoken poetry, is not merely a feeling but a thing to be worn, touched, lived. And in this way, perhaps, it never truly fades.
Courtesy Gucci