This Latest Collection Elevates Ski and Winter Fashion in the Alpine Scene
Gucci enters the world of winter sportswear with its Altitude collection, combining technical performance and signature style for the slopes
Across the alpines
Gucci has entered the world of winter sportswear with the launch of its debut collection, Gucci Altitude. The line blends high-performance technical wear with the House’s signature style and offers a new approach to alpine apparel.
The campaign stars global brand ambassador Jannik Sinner, the Italian tennis player who began his athletic career as a junior ski champion. Photographed across snow-covered peaks, Jannik embodies the focus and discipline central to the collection.
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He described the shoot as a memorable experience. “This was such a special and unique shoot in the middle of the mountains. Gucci always comes up with amazing ideas, but this one felt truly magical,” he said.
A new frontier for Gucci
Gucci Altitude draws inspiration from winter sportswear while reflecting the House’s heritage in leisure. The collection features modern silhouettes designed to move with the wearer, with functional elements like breathable 3-layer constructions, water-resistant finishes, ski-pass pockets, and touchscreen-compatible interiors.
Accessories include ski masks, wraparound sunglasses, and other sport-inspired pieces, all featuring the Gucci logo.
The House also collaborated with HEAD to create skis, snowboards, poles, helmets, and sports bags, incorporating Gucci’s iconic Web stripe. The collection demonstrates the brand’s ability to combine technical performance with its signature codes.
Gucci Altitude marks a step into a new territory for the House, resenting a winter sports line designed for both performance and style.
Gucci Altitude is the brand’s debut winter sportswear collection that combines high-performance technical gear with refined design. It introduces modern alpine wear built for both functionality and style.
The campaign features global brand ambassador Jannik Sinner, who began his athletic journey as a junior ski champion before becoming a top tennis player.
The pieces use breathable 3-layer constructions, water-resistant finishes, and functional details like ski-pass pockets and touchscreen-friendly interiors. These elements allow the clothing to perform well in demanding winter conditions.
The collection features ready-to-wear pieces, accessories, eyewear, and footwear created for winter sports. It also includes collaborative items with HEAD such as skis, snowboards, poles, helmets, and sports bags.
Courtesy Gucci
