The Men to Watch in Fashion Right Now, From Pop Kings to Class Acts
These new brand ambassadors and campaign stars are taking over the world’s fashion houses
New faces, bold statements
Amid the recent buzz that surrounded Men’s Fashion Weeks in Paris and Milan, these names made headlines as new global ambassadors and faces of landmark campaigns for top global brands.
From K-pop, sports, to entertainment, these faces are the ones making waves in the world of fashion.
The kids are all right
Lee Know and Seungmin of Stray Kids, a South Korean boy band under JYP Entertainment, have been appointed as brand ambassadors for Gucci and Burberry, respectively.
Incorporating Gucci into his professional appearances and editorial work, Lee Know also recently attended the Cruise 2025 fashion show in London, further deepening his relationship with the Italian house.
Meanwhile, Seungmin, the main vocalist of the group, starred in the Burberry Festival campaign, a series of films and portraits celebrating British music culture.
Fellow band member Felix presented Louis Vuitton’s 2025 Silver Lockit collection in partnership with the United Nations Children’s Fund (UNICEF). Featuring a miniature lock engraved with a blue heart and the word ‘DREAM,’ the set also includes an earring, a bracelet (available as a chain or cord), and a pendant.
An ace for Bottega Veneta
Amid Wimbledon season, Bottega Veneta revealed their newest ambassador: Italian tennis star Lorenzo Musetti. He joins the brand in time for the house’s ‘Craft is Our Language’ campaign, celebrating 50 years of Bottega Veneta’s iconic leather weave: the Intrecciato.
A few days ago, the rising athlete sported a woven leather jacket in white prior to his match against Georgia’s Nikoloz Basilashvili.
The main acts
After appearing at the 2025 MET Gala and the Screen Actors Guild Awards in Louis Vuitton, acclaimed American actor Jeremy Allen White joins the French house as its latest ambassador.
The New York native gained widespread recognition for his lead role as chef Carmen ‘Carmy’ Berzatto in The Bear, for which he won several accolades, including three Golden Globes and two Primetime Emmys.
Lastly, Golden Globe-nominated actor and VMAN US cover boy Cooper Koch, known for his portrayal of Erik Menendez in the biographical crime drama series Monsters, made a statement in Calvin Klein’s Pride campaign.
The retro and fitness-inspired collection, in partnership with artist Marc Hundley, features bold graphics on tees, tanks, shorts, and underwear.
Photos courtesy Gucci, Burberry, Louis Vuitton, Bottega Veneta, Calvin Klein
