Last-Minute Valentine’s Gifts for Him, Because Love is Mostly About Improvisation
Don’t panic! These last-minute luxury fashion gifts will make it look like you planned it all along

By the time you read this, you will have realized that Valentine’s Day has crept up on you again, stealthy and unannounced.
You meant to plan something thoughtful, of course. A gift that proves you’ve been paying attention, that you remember the way he mentioned liking some obscure designer or the way he once offhandedly admired a particular jacket.
But here you are. Gift-less. Time running out like water cupped in your hands.
It’s fine. Love, despite all capitalist efforts to package it otherwise, is mostly about improvisation. Here’s what you do:
1. The statement sweater
A well-chosen sweater is the sartorial equivalent of a warm embrace. Opt for a Loewe cashmere-blend sweater in a striking gradient or a Jacquemus oversized knit for that effortlessly cool look.
Something he can throw on and look instantly put-together. Bonus points if it’s something he’ll ‘borrow’ from you later.
2. A timeless watch
Watches are less about telling time and more about making a statement. The Cartier Tank Must is a classic that pairs with everything, while the Rolex Oyster Perpetual adds a subtle flex.
If he’s into modern minimalism, go for a Nomos Tangente or a sleek Bvlgari Octo Finissimo.
3. A pair of sneakers he didn’t see coming
Not the ones he already has, but the ones that will elevate his everyday look. The Dior B30s offer an athletic-luxury balance, while the New Balance x Aimé Leon Dore collaboration is a refined streetwear staple.
If he prefers classics, go for Maison Margiela Replica sneakers or a fresh pair of white Alexander McQueen oversized sneakers.
4. The perfect leather jacket
If he doesn’t have one yet, it’s time.
A Saint Laurent biker jacket is the gold standard, while a Rick Owens leather bomber gives a grunge-luxe edge. For a more tailored approach, Bottega Veneta’s minimalist leather pieces are understated but powerful.
5. A fragrance that feels like him
Scent is personal, and the right fragrance lingers long after he’s left the room.
Try Tom Ford Oud Wood for an intoxicating blend of spice and wood, Le Labo Santal 33 for a cult-classic unisex option, or Maison Francis Kurkdjian Baccarat Rouge 540 for something truly unforgettable.
And that’s it. Last-minute doesn’t mean thoughtless. It just means spontaneous. Which, honestly, might be even better.
Photos courtesy Loewe, Jacquemus, Cartier, Bvlgari, Dior, Maison Margiela, Tom Ford, and Maison Francis Kurkdjian