Jeremy Allen White and Pusha T Lead this House’s SS26 Menswear Campaign
This House’s new SS26 menswear campaign showcases imagery inspired by railway travels
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On January 6 in Paris, Louis Vuitton launched its Spring/Summer 2026 Menswear campaign, designed by Men’s Creative Director Pharrell Williams and fronted by House Ambassadors Jeremy Allen White and Pusha T.
Sunkissed ventures
The new campaign follows The Art of Travel, unfolding through railway imagery, transit roads, and scenic overlooks. The visuals capture a sense of freedom and anticipation, set against rugged landscapes that emphasize discovery.
Featured imagery includes elements such as a train car and a cargo van. Each frame embodies the experience of travel, reflecting the spirit of constant motion, evolving perspectives, and the subtle thrill of being en route.
Photographed by Drew Vickers, the collection draws inspiration from Pharrell Williams’s journey from Paris to Mumbai, revisiting the distinctive aesthetics encountered along the way. The result is a sun-drenched color palette paired with a sense of elegance that defines the campaign’s creative direction.
Refined travelwear
Pusha T is styled in an all-white suit, channeling the elegance of classic travelwear with a modern edge. Through the use of jacquard motifs and an embroidered denim, the tailoring remains light and understated, featuring wide-lapelled jackets, creased and flared trousers, and silhouettes that blur the line between suiting and sportswear.
Jeremy Allen White appears in layered tones and patterns, with each piece offering its own sense of depth. Coffee-brown denim washes meet sun-bleached pastels, while textures are shaped by the craftsmanship of their fabrics. Trunks, Keepalls, Totes, and on-the-go bags such as the Speedy P9 carry the marks of journeys undertaken, all carefully handcrafted from durable yet light materials.
The Louis Vuitton Men’s SS26 campaign launched across magazines print insertions and the House’s digital platforms on January 6.
The new collection was made available for purchase on January 1.
Frequently Asked Questions
The Louis Vuitton Men’s SS26 campaign is fronted by House Ambassadors Jeremy Allen White and Pusha T, both styled within the travel-themed visual narrative designed by Men’s Creative Director Pharrell Williams and photographed by Drew Vickers.
The campaign is titled The Art of Travel and draws from Pharrell Williams’s journey from Paris to Mumbai — unfolding through railway imagery, transit roads, and scenic overlooks to communicate freedom, motion, and the visual aesthetics encountered along that route.
Pusha T appears in an all-white suit featuring jacquard motifs and embroidered denim, with wide-lapelled jackets and flared trousers that blend suiting and sportswear. Jeremy Allen White is styled in layered tones and patterns — coffee-brown denim washes set against sun-bleached pastels across textured, crafted fabrics.
The campaign showcases a range of Louis Vuitton travel pieces including Trunks, Keepalls, Totes, and the Speedy P9 — all handcrafted from durable yet lightweight materials and positioned as functional companions for the campaign’s journey-driven narrative.
The SS26 Menswear campaign launched on January 6 across print magazine insertions and the House’s digital platforms. The collection itself became available for purchase on January 1, 2026.
