Jeremy Allen White and Pusha T Lead this House’s SS26 Menswear Campaign

On January 6 in Paris, Louis Vuitton launched its Spring/Summer 2026 Menswear campaign, designed by Men’s Creative Director Pharrell Williams and fronted by House Ambassadors Jeremy Allen White and Pusha T.

Sunkissed ventures

The new campaign follows The Art of Travel, unfolding through railway imagery, transit roads, and scenic overlooks. The visuals capture a sense of freedom and anticipation, set against rugged landscapes that emphasize discovery.

Featured imagery includes elements such as a train car and a cargo van. Each frame embodies the experience of travel, reflecting the spirit of constant motion, evolving perspectives, and the subtle thrill of being en route.

Photographed by Drew Vickers, the collection draws inspiration from Pharrell Williams’s journey from Paris to Mumbai, revisiting the distinctive aesthetics encountered along the way. The result is a sun-drenched color palette paired with a sense of elegance that defines the campaign’s creative direction.

Refined travelwear

Pusha T is styled in an all-white suit, channeling the elegance of classic travelwear with a modern edge. Through the use of jacquard motifs and an embroidered denim, the tailoring remains light and understated, featuring wide-lapelled jackets, creased and flared trousers, and silhouettes that blur the line between suiting and sportswear.

Jeremy Allen White appears in layered tones and patterns, with each piece offering its own sense of depth. Coffee-brown denim washes meet sun-bleached pastels, while textures are shaped by the craftsmanship of their fabrics. Trunks, Keepalls, Totes, and on-the-go bags such as the Speedy P9 carry the marks of journeys undertaken, all carefully handcrafted from durable yet light materials.

The Louis Vuitton Men’s SS26 campaign launched across magazines print insertions and the House’s digital platforms on January 6.

The new collection was made available for purchase on January 1.