How to Wear Your Memories, According to AURALEE

Old meets new

What if your wardrobe wasn’t just a collection of clothes but a time capsule of your life?

AURALEE’s Autumn/Winter 2025 collection invites us to see our favorite pieces—past and present—as more than just fabric. It’s a masterclass in blending nostalgia with modern sophistication and shows us how personal style can evolve without losing its roots.

Ryota Iwai, the creative force behind AURALEE, takes inspiration from a friend whose wardrobe exudes effortless individuality.

One day, it’s a tailored suit; the next, a worn-out t-shirt from their teenage years. Both looks are equally authentic, which reveals a sense of self that transcends time.

“Your old favorite t-shirt can hold the same significance as a luxurious cashmere coat,” says Ryota. This ethos is woven into every stitch of the collection—a celebration of garments that tell stories, whether they’re fresh from the rack or battered by years of wear.

The fabric of memory

AURALEE’s Autumn/Winter 2025 is all about honoring personal artifacts while introducing new favorites destined to become classics.

Imagine cashmere moleskin that’s both soft and sturdy, lamb leather with a vintage-inspired creased texture, and knitwear crafted from rare baby suri alpaca. Every piece feels like it’s meant to be worn, loved, and cherished for years.

The color palette mirrors this balance of nostalgia and modernity. Rich tones of olive, brown, and charcoal ground the collection, while unexpected pops of red and green bring a fresh energy.

So, how do you wear your memories? According to AURALEE, you don’t have to choose between nostalgia and sophistication.

Whether it’s a shrunken knit or a luxurious cashmere coat, every piece can be part of your evolving story. This collection is proof that style is about what lasts.

Courtesy AURALEE