Gucci’s Cultural Icons: From Seoul Award Shows to New York

Star-studded appeal

Celebrators across continents showcased the luxury house’s versatile collections in a stunning display of Gucci‘s global influence this year. From New York’s bustling streets to Seoul’s glamorous award ceremonies, the brand’s distinctive aesthetic resonated through both casual daywear and formal evening attire.

In Asia, Chinese superstar Lu Han dazzled at the Gapday Music Fest as he sported an eye-catching ensemble featuring a GG canvas jacket with degradé strass details. Korean actor Lee Jung-Jae commanded attention in a sophisticated blue GG velvet tuxedo at the prestigious Blue Dragon Film Awards.

lu han wearing gucci — Courtesy **Gucci**

lee jung jae wearing gucci — Courtesy **Gucci**

Rising star Yara Shahidi brought fresh energy to Manhattan’s Midtown, effortlessly mixing casual denim with luxury accessories, including the coveted Gucci Signoria pumps in striking Rosso Ancora. Style icon Sarah Jessica Parker brought her signature flair to the Torino Film Festival, accessorizing her cotton canvas delavé ensemble with the iconic Gucci Jackie bag.

yara shahidi walking on the streets wearing gucci — Courtesy **Gucci**

sarah jessica parker wearing gucci — Courtesy **Gucci**

Each appearance reinforced Gucci’s ability to dress global tastemakers across occasions—from street style moments to red carpet events—while maintaining its signature blend of tradition and innovation.

These curated appearances showcase Gucci’s continued dominance in luxury fashion. They dress influential personalities in entertainment, music, and culture while demonstrating the brand’s versatility in both casual and formal wear across international markets.

Dayne Aduna

Associate Editor

Dayne Aduna is an Associate Editor at VMAN Southeast Asia, specializing in fashion, grooming, film, television, and contemporary pop culture. With a strong editorial focus on menswear, his work explores how style intersects with shifting cultural movements across Southeast Asia and beyond.

His expertise spans fashion journalism, celebrity profiling, grooming and skincare trends, fragrance, runway reporting, and cultural commentary, with a particular eye for emerging creatives and youth-driven style.

Dayne has written extensively on fashion houses, seasonal trends, designer collections, and the evolving image of the modern Southeast Asian man, bringing both editorial depth and cultural relevance to his coverage.

See more stories by Dayne Aduna