Goldworld Unapologetically Celebrates Art, Fashion, and Self-Expression

How Goldworld translates the underground into creative work

Goldworld sees itself beyond streetwearStreetwearCasual fashion rooted in skate, hip-hop, and urban youth culture, characterized by graphic tees, hoodies, sneakers, and limited-edition releases. Streetwear has grown into a major global influence on luxury menswear,Go to Streetwear Glossary. For the Contillo brothers, it is an avenue for self-expression where art, fashion, and community merge, redefining the boundaries of creative culture. 

What began as a doodle at the back of a college notebook evolved into a full-fledged brand. “I was still in school,” founder Elijah Contillo recalls. “I wrote down Goldworld—a name for a platform where we could do all kinds of creative work.” 

In 2018, that idea became reality. From a simple Facebook page selling T-shirts, Goldworld has grown into a multidisciplinary movement that spans fashion, street art, music, and live events, among others. 

“Gold is genuine, natural, and it can be found underground,” says Elijah. “It’s the people coming from the underground scene—their energy, their value, their hunger to create. I look at them like they’re gold: ready to be discovered.” That mindset shapes every collection, where streetwearStreetwearCasual fashion rooted in skate, hip-hop, and urban youth culture, characterized by graphic tees, hoodies, sneakers, and limited-edition releases. Streetwear has grown into a major global influence on luxury menswear,Go to Streetwear Glossary becomes a vessel for empowerment. 

Inspiration is everywhere for the brand. “I don’t always need a mood board,” Elijah explains. “I find inspiration in the streets, in my friends, my family, the people I see at events.” This intuitive approach gives their designs a raw honesty—rooted in Filipino experience, yet resonant across global streetwearStreetwearCasual fashion rooted in skate, hip-hop, and urban youth culture, characterized by graphic tees, hoodies, sneakers, and limited-edition releases. Streetwear has grown into a major global influence on luxury menswear,Go to Streetwear Glossary culture.

Goldworld is a brand that’s grounded in authenticity and elevated by ambition. “StreetwearStreetwearCasual fashion rooted in skate, hip-hop, and urban youth culture, characterized by graphic tees, hoodies, sneakers, and limited-edition releases. Streetwear has grown into a major global influence on luxury menswear,Go to Streetwear Glossary isn’t just about T-shirts,” Elijah reflects. “It’s about leading your identity to be seen publicly. It’s not a definition—it’s an evolution.”

That is evident in every project they create. From collections to underground art events, Goldworld blurs boundaries between style, sound, and scene, guided by a few solid principles: embrace creativity in all forms, represent and nurture your community, and never compromise artistic freedom.

“We’re not trying to impress anyone,” Elijah says. “We’re doing it our way. That’s what makes us different.”

Chief of Editorial Content Patrick Ty 

Photography Joseph Bermudez

Art direction Mike Miguel

FashionFashionThe art and industry of designing, producing, and styling clothing, footwear, accessories, and beauty trends. It reflects cultural influences, personal expression, and evolving styles across seasons and markets.Go to Fashion Glossary Corven Uy 

GroomingGroomingThe care and maintenance of hair, skin, beard, and nails, including cleansing, shaving, styling, and scent. Once niche, men's grooming has grown into a major lifestyle category, and VMAN's VanityGo to Grooming Glossary and hair Jean Anganangan, Crish Marfil, Patricia Marcaida, and Dhanver Serrano (Nix Institute of Beauty)

Models Noel Hein and Nubi Osman (Monarq Agency)

Production design Studio Tatin

Production Francis Vicente

Lighting direction Rojan Maguyon