This Brand Just Designed Custom Tour Looks for BTS’s Jung Kook
Balenciaga’s Pierpaolo Piccioli crafts bespoke stage attire for the pop icon’s record-breaking ‘ARIRANG’ tour performance at Stade de France
- Balenciaga designed custom stage wear for Jung Kook of BTS during his two-night ‘ARIRANG’ tour stop at Stade de France in Paris.
- Designed by Pierpaolo Piccioli, the bespoke looks reinterpreted key elements from Balenciaga’s Fall 26 and Spring 27 collections across three distinct acts.
- The exclusive wardrobe featured Le City metal studs, oversized silhouettes, custom Venom Boots, and reworked official tour merchandise.
The three-act play through fashion
Balenciaga partnered with BTS’ Jung Kook, designing custom stage looks for the Paris leg of his sold-out ARIRANG international arena tour. The global superstar debuted the bespoke wardrobe at the iconic Stade de France before a record-breaking crowd of 92,000 fans per day.
Designed by Pierpaolo Piccioli for this European leg, the exclusive stage wear reinterprets Balenciaga’s Fall 26 and Spring 27 design codes and sculptural silhouettes. Each look matched the tour’s three acts while reflecting Jung Kook’s edgy style.
From heavy hardware accents to custom-distressed tour merchandise, the collaboration bridges Parisian haute couture with high-octane stadium performance. Here is how the three distinct style acts unfolded on stage.
Act One: Moto-infused leather and signature hardware
Opening the show with intense performance energy, Jung Kook took the stage in a sleek, black leather ensemble characterized by multi-belted pants and buckled moto gloves.
The centerpiece of the opening look was a high-collared jacket adorned with metal Le City studs. The hardware accents pay homage to Balenciaga’s iconic “It Bag” heritage, injecting an industrial, high-fashionFashionThe art and industry of designing, producing, and styling clothing, footwear, accessories, and beauty trends. It reflects cultural influences, personal expression, and evolving styles across seasons and markets. edge into his opening choreography.
Act Two: Sculptural volumes and Parisian heritage
For the tour’s second act, the wardrobe shifted focus toward Balenciaga’s legacy of dramatic, oversized proportions. Over the course of the two back-to-back dates, Jung Kook showcased two distinct variations of sculptural street-tailoring.
On July 17, He wore a Le City-studded denim jacket with a patchwork logo, layered over a tie-dye logo T-shirt and relaxed baggy jeans.
The following day, he opted for a dark leather look consisting of opera gloves, XXL trousers, and a hooded short-sleeve top featuring an embroidered logo and the number 10, a nod to Balenciaga’s historic address on Avenue George V.
Throughout both performances, he anchored his looks with Balenciaga Venom Boots, Boomerang Cat Sunglasses, the BB Icon Necklace, and the DIY Pin Necklace.
Act Three: High-craft reworked merchandise
For the final act, official BTS ARIRANG WORLD TOUR merchandise was elevated through artisanal craft and distressing techniques. Balenciaga transformed standard tour apparel into custom statement pieces.
The final looks, a hoodie and a graphic T-shirt, blended Balenciaga logomarks, Jung Kook’s details, and European tour cities for 2026. Featuring varsity typography, heavy metal graphics, and overdying, the garments underscored the House’s focus on textile innovation.
Frequently Asked Questions
The looks were debuted live on stage at Stade de France just outside Paris during the European leg of BTS’s ARIRANG world tour.
The bespoke wardrobe was designed by Pierpaolo Piccioli for Balenciaga, drawing inspiration from the House’s Fall 26 and Spring 27 collections.
The number 10 represents Balenciaga’s historic couture address on Avenue George V in Paris.
Jung Kook wore Balenciaga Venom Boots, Boomerang Cat Sunglasses, the BB Icon Necklace, and the DIY Pin Necklace.
Balenciaga is exclusively distributed in the Philippines by Stores Specialists, Inc. (SSI), with store locations at Greenbelt 5 and the Shangri-La Plaza East Wing.
