An Iconic Fashion Brand Welcomes Jung Kook as a New Global Ambassador
Chanel introduces Jung Kook of BTS as the fashion house’s newest ambassador for Fragrance and Beauty
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Chanel has announced Jung Kook of BTS as the latest global ambassador for the fashion house’s Fragrance and Beauty. Known for his historic accomplishments and unparalleled talents as a world class performer, Jung Kook’s prominence leaves a major impact in this new partnership.
A modern day icon
Having spent a long time in the entertainment industry, Jung Kook has garnered a multitude of streams with a wide range of music releases. Such works include solo tracks like “Euphoria”, “My Time”, and “Still With You”, as well as collaborations with international artists such as Lauv and Charlie Puth.
He is also credited in multiple BTS songs, including the Japanese single “Your eyes tell” and “Stay” from the album “BE”, and “Run BTS” from the album Proof.
Jung Kook also participated in singing the Official Soundtrack of the FIFA World Cup Qatar 2022TM “Dreamers”, which he performed at the Opening Ceremony. In July 2023, he released his first solo single, “Seven (feat. Latto)”, which was platinum-certified by the RIAA in November 2023 and topped the Billboard Hot 100 and Spotify’s ‘Top Song Global’ charts. He then released “3D (feat. Jack Harlow)” in September, as well as his first solo album “GOLDEN” in November.
Chanel’s fresh chapter
In celebration of the fashion house’s latest milestone, Chanel’s Head of Global Creative Resources for Fragrances & Beauty Thomas du Pré de Saint Maur expresses his excitement towards the new direction that the brand is heading with the K-pop icon.
“Chanel is delighted and honored to welcome Jung Kook as a global ambassador for Fragrance & Beauty. I have long admired his incredible talent, his music career, and his distinctive commitment to self-expression, not to mention his bold creative choices. He perfectly embodies the essence of our House. He is an inspiration for the new generation, bringing passion and creativity wherever he goes. I am genuinely excited about this upcoming collaboration.”
On the other end, Jung Kook mirrors the brand’s thrill with his new role in the fashion house. He extends this enthusiasm by recognizing Chanel’s elevated reputation and how this aligns with his interests.
“I am truly delighted to join Chanel Fragrances & Beauty as global ambassador. For me, Chanel is a pioneering House that cherishes its timeless heritage while constantly reinventing itself with modernity. As an artist, I try to stay true to my own style while embracing new challenges, so this partnership with Chanel Fragrance & Beauty is especially meaningful to me.”
Frequently Asked Questions
Chanel’s Head of Global Creative Resources for Fragrances and Beauty Thomas du Pré de Saint Maur cited Jung Kook’s creative commitment, bold aesthetic choices, and cross-generational influence as the basis for the partnership. The appointment reflects Chanel’s ongoing interest in figures whose identity aligns with the house’s emphasis on self-expression, modernity, and creative reinvention.
Jung Kook’s debut solo single “Seven (feat. Latto)”, released in July 2023, topped the Billboard Hot 100 and Spotify’s Top Song Global chart, and received RIAA platinum certification. He followed it with “3D (feat. Jack Harlow)” and his first solo album GOLDEN in November 2023. He also performed “Dreamers” — the official soundtrack of the FIFA World Cup Qatar 2022 — at the Opening Ceremony.
Jung Kook serves as global ambassador specifically for Chanel Fragrance and Beauty — a distinct role from fashion ambassadorship. The partnership positions him as a creative voice aligned with the house’s beauty and fragrance identity, with both parties framing the collaboration around shared values of heritage, modernity, and individual creative expression.
Jung Kook described Chanel as a house that honors its heritage while continuously reinventing itself — a quality he identified with as an artist committed to staying true to his own style while embracing new creative challenges. He characterized the partnership as personally meaningful given the alignment between his artistic approach and the house’s identity.
Jung Kook’s appointment continues a broader pattern of luxury houses partnering with K-pop artists whose global reach and distinct visual identities translate effectively across fashion and beauty categories. His cross-platform influence — spanning music, digital culture, and live performance — gives Chanel a point of access to younger global audiences while reinforcing the house’s contemporary relevance.
