Inside the Exclusive IQOS Dinner with Chef Josh Boutwood
In Makati, an exclusive six-course dinner at Helm, curated by Chef Josh Boutwood, offered guests a unique blend of innovation and indulgence
This article is only for adults who would otherwise continue to smoke or use other nicotine products.
A night of curiosity and flavor
In the heart of Makati, a private dinner unfolded that was equal parts gastronomic adventure and sensory exploration, a celebration of innovation and the pleasures of the unexpected.
IQOS held an exclusive six-course tasting at Helm—a Michelin-caliber restaurant helmed by Chef Josh Boutwood.
For a select group of legal age adults, the evening was about indulging in a journey of curiosity, pushing boundaries, and tapping into a new kind of pleasure.
Each course curated by Josh also invited legal-age guests to uncover something previously untasted, a journey that transcended the conventional.
Helm, with its intimate 24-seat layout, set the perfect stage for this unique evening. Josh designed a menu that mirrored the experience of staying curious—elevating the unexpected into something truly extraordinary.
Each pushed the legal age attendees to stay curious and embrace the layers of flavor that unfolded, bite after bite.
A symbol of pleasure and progress
Before the event, artist Sara Erasmo—a mixed-media photographer known for capturing moments of quiet beauty—brought her vision to the table. Her photos highlighted the unique characteristics of the dishes.
The evening’s theme was clear: Stay Curious*. It was an invitation to embrace the unexpected, to find joy in exploring new pleasures, and to leave behind the familiar for something fresh.
Just as IQOS stands at the crossroads of pleasure and progress, bringing a smoke-free experience to those who wish to move away from traditional cigarettes, this event exemplified that ethos in every detail.
Curious about the pleasures IQOS can give you? Visit IQOS.com or follow IQOS on Facebook and Instagram.
*This product is not risk-free and provides nicotine, which is addictive, only for use by adults who would otherwise continue to smoke or use other nicotine products.
GOVERNMENT WARNING: This product is harmful and contains nicotine, which is a highly addictive substance. It is for use only by adults and is not recommended for use by non-smokers.
