Gucci’s Snow Globe Brings Historic Journey to Miami Art Week

A time-traveling display

In a striking intersection of fashion history and holiday whimsy, Gucci has transformed Miami’s Design District into a theatrical winter spectacle. The luxury house has installed a massive snow globe at Sweet Bird North Plaza, offering visitors a miniature journey through the brand’s storied past.

The installation, on view until January 7, narrates the story of young Guccio Gucci’s humble beginnings as a porter at London’s Savoy Hotel, where the sight of guests’ elegant luggage would later inspire his leather goods empire. Inside the globe, detailed miniatures recreate iconic Gucci locations—from the historic Palazzo Gucci in Florence to contemporary flagship stores in New York, Paris, and London.

Complementing the snow globe, American artist Corydon Cowansage has created three distinctive murals between the plaza and Gucci’s boutique. Her work features flowing, biomorphic shapes set against pale blue backgrounds, drawing inspiration from feminist artists like Judy Chicago. The installation coincides with Miami Art Basel, where Corydon’s work is also being exhibited at the Kaufmann Repetto gallery.

Meanwhile, in Florence, Gucci’s presence is felt through the illuminated façade of Palazzo Gucci, creating a symbolic bridge between the brand’s Italian heritage and its American celebration. The lights will remain on until January 17, marking the conclusion of Pitti Uomo, the men’s fashion trade show.

This festive installation represents a creative visualization of Gucci’s evolution from a single boutique in Florence to a global luxury powerhouse, told through the magical lens of a winter snow globe.

Dayne Aduna

Associate Editor

Dayne Aduna is an Associate Editor at VMAN Southeast Asia, specializing in fashion, grooming, film, television, and contemporary pop culture. With a strong editorial focus on menswear, his work explores how style intersects with shifting cultural movements across Southeast Asia and beyond.

His expertise spans fashion journalism, celebrity profiling, grooming and skincare trends, fragrance, runway reporting, and cultural commentary, with a particular eye for emerging creatives and youth-driven style.

Dayne has written extensively on fashion houses, seasonal trends, designer collections, and the evolving image of the modern Southeast Asian man, bringing both editorial depth and cultural relevance to his coverage.

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