Transformative Teal Named Color of the Year 2026
The Color of the Year 2026 takes a nature-centered shift through Transformative Teal
In a partnership between WGSN and Coloro, the two brands collaborated to name the Color of The Year 2026, Transformative Teal: a shade defined by its fluidity between deep blue and aquatic green.
Through this brand new title, Transformative Teal’s position as the Color of the Year signals a new era defined by positive change and fresh perspectives.
A new reign committed to nature
In recent years, the two organizations have collaborated to predict and decide which shade best represents the state of the coming year and the trends that shape it. Past selections include Digital Lavender in 2023, Apricot Crush in 2024, Future Dusk in 2025, leading to Transformative Teal in 2026.
Expected to define what 2026 is set to become, the winning shade reflects the growing demand for reimagined ideas, fresh design choices, and a stronger commitment to protecting nature and its waters.
With its balance of green and blue, Transformative Teal evokes the natural world with ease. Through this visual language, it embodies a renewed focus on the planet’s wellbeing.
Search and purchase trends
Another factor considered by the two organizations is consumer interest. For Transformative Teal, the shade rose by 9% year on year in Google Trends based on purchase-related searches.
This aligns with WGSN data that 98% of respondents say color influences their purchasing decisions. As color plays a central role in brand identity, the appeal, symbolism, and emotions it evokes remain vital to branding and product development.
With its growing popularity and connection to environmental awareness, Transformative Teal is set to shape runways, beauty, fashion, interiors, and design, bringing a renewed sense of calm and healing across industries.
