A Look Inside IQOS’ New Flagship Boutique at Glorietta 3
At Glorietta 3 in Makati, IQOS opens a flagship boutique that reframes smoke-free alternatives as something to be explored thoughtfully
This article is only for adults who would otherwise continue to smoke or use other nicotine products.
A new flagship for a smoke-free future
The IQOS brand has opened its first flagship boutique in the Philippines, unveiling a new experiential retail space at Glorietta 3 in Makati City.
Developed by PMFTC, the local affiliate of Philip Morris International, the store is designed to give adult smokers a dedicated environment to explore smoke-free alternatives through a sensory-led experience.
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Located in one of Metro Manila’s busiest lifestyle centers, the IQOS Boutique moves beyond a conventional retail format. The space encourages visitors to engage hands on with products while learning about alternatives in a setting that emphasizes comfort.
The boutique’s layout is structured to guide visitors through a sequence of experiences. Interactive displays allow for exploration at an individual pace, while the overall design presents switching as a considered decision.
PMFTC positions the store as a learning environment, aiming to build familiarity and confidence among adult smokers.
Opening with experience
During its opening, the boutique introduced several experiential features to demonstrate this approach. A mocktail pairing bar invited visitors to sample curated flavor combinations, while an engraving station offered device personalization.
A key feature of the Glorietta location is its dedicated scent experience, the first introduced by IQOS in the Philippines. This element allows visitors to engage with products through smell, adding a sensory layer that complements visual and tactile interaction and supports informed exploration.
The opening reflects IQOS’ broader expansion in the Philippine market and its continued emphasis on smoke-free alternatives. By situating the flagship boutique in a high-traffic mall environment, the brand integrates its message into everyday consumer spaces where discovery is casual and self-directed.
The IQOS Boutique is now open at Glorietta 3, Ayala Malls, Makati City, welcoming adult smokers to explore smoke-free alternatives.
GOVERNMENT WARNING: This product is harmful and contains nicotine, which is a highly addictive substance. It is for use only by adults and is not recommended for use by non-smokers.
The IQOS Boutique at Glorietta 3, Makati City, is a flagship store by PMFTC that allows adult smokers to explore smoke free alternatives through interactive experiences.
The boutique is designed specifically for adult smokers who are interested in exploring smoke-free alternatives in a safe and informative environment.
The flagship IQOS Boutique is located inside Glorietta 3 at Ayala Malls, Makati City, one of Metro Manila’s busiest lifestyle centers.
IQOS opened the boutique to provide a space where adult smokers can learn, interact, and feel confident about switching to smoke-free alternatives. The store emphasizes education, personalization, and sensory engagement as part of its approach.
