The Tricks on How to Become Today’s Trend
Discover how to increase your chances of becoming a trending moment
Today, almost everyone is on social media enjoying content from a wide range of creators. In a large platform where countless users are posting something new everyday, it’s a challenge to be a big part of the algorithm and become a trend to the masses.
Being viral on social media can manifest in many ways and through many categories. Regardless of what corner of the internet you’re on, it provides a large space to create trending content. Here is a guide on how to increase your chances at being social media’s next viral moment.
Know what’s in
It’s evident that social media changes rapidly. One moment, a viral trend is the new big thing, and in the blink of an eye, it’s yesterday’s news. By staying on top of these trends, you position yourself on the safe side of the times. If you know what’s relevant now, then you’re more likely to grab the viewers’ interest with timely content.
By transforming your social media algorithm into the appropriate fit, your device becomes a gold mine of modern day trends. One effective start is by finding who the most popular content creators are at the moment. There’s a high chance that these people are posting content relating to relevant trends, so it’s a good idea to follow them and see which of their posts have a wide reach.
Keeping track of what’s relevant now is essential to gaining your intended views, but this is just laying out the foundations.
Create something new
This strategy is essentially the opposite of the previous advice, but here’s one important idea to remember: any popular trend has to start somewhere.
While this strategy can be difficult to get a good outcome from, it certainly won’t hurt to try. If the content you make out of your new idea isn’t deemed problematic, the worst that could possibly happen is that it doesn’t gain views.
But why try if the former is a safer and easier option? Should this strategy be successful, the payoff may exceed what the previous strategy can offer. There is a difference between being a trend and being a trendsetter. Through this innovative move, you can get exactly what’s in store from the aforementioned strategy while holding the distinction of influencing an entire trend.
Know your audience
You have to ask yourself what you bring to the table. Because for each interest or talent that you hold, there is a community that would consume the type of content you make. If you’re funny, good at dancing, or have an adventurous life worth vlogging, there is always an algorithm or hashtag that homes these types of content.
When you’ve answered this question, you need to acknowledge your respective audience. Posting on social media allows you to categorize your content through hashtags. So if you intend on posting a video of yourself doing a song cover, start by looking at similar content that have gained plenty of views and check their hashtags and captions. The fitting keywords can access other users’ algorithms, and if done right, can be helpful for expanding your views.
Stand out
The first advice may be a safe and go-to option, but it’s not a guarantee. A lot of people can dance to a viral choreography and a lot of people can film themselves inside a trending cafe. Some of them will be a hit, and some of them won’t. Even if these different posts share a similar or identical format, the difference in success has always been confusing for many social media users.
In a platform where the odds are hard to determine, doing something to stand out may help increase your chances at bigger views. If you know your dance moves are for the masses, film yourself outperforming the other trend hoppers. Maybe you can even try your own twist to the trending choreography. Or if you know you have an interesting life that people would want to see, documenting it might just do wonders for you.
Mind the attention span
Users of social media, especially on TikTok are there to soothe their boredom through quick consumption of entertainment. Given how fast social media content would run for, it’s ideal to stick to that agenda. Dragging your content will likely create the opposite effect of curing your audience’s boredom, making them want to scroll without finishing it.
That said, keep it short and get to the point. If you’re sharing an interesting story, start with a hook and avoid unnecessary details. If you’re cooking something, splice the video into the important bits and try to speed up the video itself. These little details may not seem that serious, but they don’t have to see everything. Only what matters.
