This Holiday 2025 Collection Captures the Spirit of Paris in a Bottle
A red ribbon drifts across wintertime Paris to introduce Maison Francis Kurkdjian’s Holiday 2025 Gift Guide, a collection that gathers the city’s spirit into fragrances and generosities
A ribbon drawn across a winter city
Paris turns toward the holidays in a way that feels both ceremonial and instinctive, its winter light softening the city’s stone facades while storefronts shift into full celebration.
It is within this seasonal rhythm that Maison Francis Kurkdjian introduces its Holiday 2025 Gift Guide, a campaign built on the imaginative sweep of a red ribbon that carries the Maison’s signature across the Parisian skyline.
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The ribbon curves over the Arc de Triomphe and traces a path around the Luxor Obelisk at Place de la Concorde, presenting the city’s landmarks as if they were touchstones within the Maison’s world. Paris remains the heart of the house, and the holiday narrative reaffirms that every creation begins with the city’s character and its instinct for elegance.
The ribbon eventually returns to Francis Kurkdjian’s office, the same address where the Maison has worked since its founding in 2009. The scene is intimate compared to the sweeping cityscape, but it mirrors the balance the brand has always sought.
Craft at the center of celebration
Behind the detailed storytelling and the grand cultural references lies the perfumer’s steady craftsmanship. The gesture of gathering the ribbon suggests the act of finishing a composition. It also prepares the ground for the real subject of the season: the fragrances themselves, which form the centerpiece of the Holiday 2025 collection.
Within the gift guide, Maison Francis Kurkdjian highlights several of its most distinctive scents. Baccarat Rouge 540 remains the house’s modern classic, its luminous amber and airy mineral notes presented in festive editions designed for gifting.
L’Homme À la Rose offers a fresher point of view, with its bright rose and grapefruit tones shaping a more contemporary expression of masculinity. Aqua Universalis and Aqua Vitae continue the Maison’s exploration of radiant signatures, each one crafted to evoke light and movement, qualities that feel especially resonant in winter.
The brand’s newer compositions take a slightly warmer direction. They build on woods, spices, and resins that echo the season’s mood while keeping Kurkdjian’s preference for clarity and restraint.
Gift sets that travel with you
The gift sets extend this approach. They are curated to highlight the Maison’s versatility, pairing fragrances with candles and small-format bottles that allow the scents to travel from the street into the home.
The candles, in particular, are positioned as vessels of Parisian atmosphere. Their diffusion mirrors the soft glow of the city during the holidays and reinforces the idea that fragrance is lived with. Even the packaging reflects the Maison’s careful balance of simplicity and luxury, designed to feel like a modern keepsake rather than a fleeting seasonal ornament.
The campaign’s broader message is clear. Maison Francis Kurkdjian uses Paris as a creative engine. Its Holiday 2025 Gift Guide is constructed around the idea that fragrance can express a sense of place with the same clarity as a skyline or a landmark.
To give a Maison Francis Kurkdjian creation this holiday season is to share a piece of that distilled Paris. It is a gesture grounded in craftsmanship and illuminated by the city’s enduring charm, a reminder that fragrance can still capture the feeling of a place at its most festive and generous.
Courtesy Maison Francis Kurkdjian
