Sony Philippines Welcomes SB19 to the Sony ULT Squad
The P-Pop powerhouse joins forces with Sony to champion the bass-heavy, immersive ULT POWER SOUND series through upcoming exclusive campaigns and fan engagements
- SB19 officially joins the Sony ULT Squad, aligning with Sony Philippines’ high-energy ULT POWER SOUND campaign.
- The group joins a dynamic roster of influential squad members spanning music, dance, entertainment, and lifestyle.
- The collaboration aims to recreate front-row concert energy with deep bass and immersive audio for music lovers and A’TIN nationwide.
Powering up the sound with P-pop royalty
Sony Philippines has formally turned up the volume on its audio lineup by introducing SB19 as the newest addition to the Sony ULT Squad. The quintet, comprising Pablo, Josh, Stell, Ken, and Justin, officially sealed the partnership alongside Sony Philippines.
Known for groundbreaking artistry and powerful stage presence, SB19 embodies the ULT POWER SOUND series. Designed for deep bass and immersive, front-row sound, the lineup brings live concert energy to listeners.
This partnership underscores Sony’s continuous commitment to championing regional music culture and supporting artists who resonate deeply with audiences both at home and abroad.
Expanding a roster of dynamic creative forces
By stepping into the squad, SB19 joins a diverse collective of top-tier Filipino creatives and performers. The lineup includes Maki, KAIA, Jeremy G, dance champions A-Team, Carlos Serrano III, David Guison, Angelique Manto, and Jacqueline Jala.
Together, this star-studded roster bridges music, dance, and digital lifestyle, highlighting how powerful audio enhances creative expression across multiple fields. SB19 will lead upcoming campaign initiatives featuring exclusive content, interactive brand experiences, and special community activations.
Both Sony and the group aim to empower fans to connect with their favorite tracks through richer depth, crisp clarity, and heart-thumping emotion.
Amplifying Filipino music on the global stage
SB19 views partnering with Sony as a natural synergy of shared innovation, energy, and connection. They expressed pride in collaborating with the brand to help elevate Filipino music globally.
Sony Philippines noted that SB19’s fan community and energetic performances embody the ULT series. Registration for the launch event will open soon on official Sony social channels.
Fans and music enthusiasts are invited to follow the journey using the hashtag #SB19JoinsSonyULT to discover live-performance audio reimagined.
Frequently Asked Questions
SB19 (Pablo, Josh, Stell, Ken, and Justin) have officially joined the squad as campaign ambassadors for Sony Philippines.
It is a lineup of personal audio products engineered with bold bass and immersive acoustic performance designed to recreate the feeling of a live concert.
The roster features artists, creators, and dancers including Maki, KAIA, Jeremy G, A-Team, Carlos Serrano III, David Guison, Angelique Manto, and Jacqueline Jala.
SB19 will headline upcoming campaigns with exclusive brand content, immersive audio experiences, and dedicated fan engagements.
Registration details for the official launch event will be announced on Sony Philippines’ official social media channels under the hashtag #SB19JoinsSonyULT.
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