A Fresh New Boutique Opens its Doors in Rustan’s Shangri-la
The luxury brand best known for its high-end writing instruments, timepieces, and leather goods celebrates the opening of a new branch in Rustan’s Shangri-la
In the grounds of Rustan’s Shangri-la, Montblanc celebrates the opening of its 5th branch in the Philippines. As the brand welcomes its eager guests, the new boutique transforms into a lively setting, with vibrant DJ sets, appetizing food and beverages, and a signature analysis activity for attendees to enjoy in the intimate event.
With Montblanc’s commitment to uplift fine craftsmanship, innovation, and timeless luxury, guests have the opportunity to experience the brand’s mission firsthand as the boutique showcases a wide array of its high-end creations. From its popular writing instruments to expertly designed watches and leather products, every design is the star of the celebration.
Homage to the pen and paper artistry
To honor Luxury Maison Montblanc’s long legacy of artistic excellence, the Montblanc NEO 4.0 boutique conceptualizes itself into the brand’s esteemed heritage in writing. In doing so, each element of the boutique is designed to reflect the brand’s identity.
With an interior echoing the appearance of a library, the guests are free to roam and explore the writing-inspired artistry of the boutique. In such an artistic space abundant in examples of elevated craftsmanship, guests have the opportunity to immerse themselves in the creative experience through sights of not only the products, but even of the innovative construction of the space.
Inside the all-creative space
Materials such as paper, travertine, brass, dark oak, and designs consisting of ink effects and mountain-inspired patterns decorate the bright and welcoming atmosphere of the new boutique.
To further highlight the location’s honor of the brand’s writing origins, Montblanc’s iconic nib-shaped silhouette is seamlessly embedded into the boutique’s furnishings and architecture. In a thoughtfully made design, the interior pays tribute to the Meisterstück with its one-hundred year celebration back in 2024.
In line with the interior’s theme, the luxury brand presents its skillfully crafted writing instruments and timepieces within the library-inspired decor of the boutique. Beyond the two popular products being showcased in the space, Montblanc’s signature leatherworks hold the spotlight as they adorn half of the boutique’s walls in a minimal, but elegant display.
Available Monblanc locations to visit now
The newly opened Montblanc boutique welcomes visitors at 11 AM daily at the Ground Floor of Rustan’s Shangri-la, Mandaluyong City. Other Montblanc branches in the Philippines can also be found in Greenbelt 5, Rustan’s Makati, Rustan’s Cebu, and NuStar Cebu.
