Indonesia’s JF3 2025 Expands Global Ties, Backs Next-Gen Designers
Indonesia’s largest fashion festival marks its third decade with a new theme, expanded global partnerships, and a stronger focus on nurturing the next generation of designers
A new vision for Indonesian fashion
Jakarta in July moved at two speeds: the slow heat of the season and the quickening pace of a city preparing for its most ambitious fashion gathering of the year. In the polished corridors of Summarecon Mall Kelapa Gading, spotlights were tested, fabrics steamed, and runways measured to the millimeter. The JF3 Fashion Festival, now in its third decade, was about to begin, and this year, the stakes felt different.
Themed Recrafted: A New Vision, the 2025 edition called on designers to reinterpret tradition as a foundation for innovation, sustainability, and global relevance. “Fashion encompasses language, heritage, ethics, and knowledge, with craftsmanship at its core. For tradition to live on, it must evolve,” said Thresia Mareta, JF3 advisor and founder of LAKON Indonesia.
Running across two venues, JF3 2025 featured 45 designers and brands, including Howard Laurent, Adrie Basuki, Sofie, Hartono Gan, Ernesto Abram, and LAKON Indonesia. Contemporary labels such as Metamorph by Zack, Be Spoke, Brilianto, and Future Loundry also presented collections.
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Expanding the festival’s reach
The festival expanded its global footprint with high-profile international partnerships. French designer Victor Clavelly, known for collaborations with Rick Owens, Beyoncé, and Katy Perry, debuted a special project with LAKON Indonesia. Fellow French designers Solène Lescouët, Ornella Jude Ferrari, and Louise Marcaud showcased collections alongside ASEAN Fashion Designers Showcase participants from Vietnam, Laos, and Thailand. South Korea joined the roster for the first time with designers Chung Hoon Choi, Lee Joon Bok, and Baek Ju Hee.
Beyond the runway, JF3 continued to invest in the industry’s long-term sustainability. Niwasana by Fashion Village returned to Kelapa Gading, while Code Street by DRP Jakarta, a streetwear and urban culture festival originally from France, ran in Serpong. The newly launched Future Fashion Award provided funding and mentorship to two emerging brands, while the PINTU Incubator program, in its fourth year, continued to develop young talent in partnership with the French Embassy.
A focus on regeneration
According to JF3 Chairman Soegianto Nagaria, the festival’s third decade focused on industry regeneration. “The future of Indonesia’s fashion industry lies in the hands of young people who dare to dream, experiment, and push boundaries,” he said.
Launched in 2004, JF3 grew into Indonesia’s largest fashion festival, supported by government and industry partners. By combining cultural heritage, international collaboration, and designer development, the festival aimed to strengthen Indonesia’s position in the global fashion ecosystem while cultivating the next generation of creative leaders.
Photos courtesy JF3 2025
