IQOS Launches ILUMA i Electric Purple and “Electric Dreams” Campaign in the Philippines
With the launch of the IQOS ILUMA i Electric Purple and its new Electric Dreams campaign, IQOS is turning curiosity and experience into the centerpiece of its latest smoke-free push in the Philippines
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- IQOS launched the new ILUMA i Electric Purple in the Philippines as part of its latest lifestyle-driven smoke-free campaign.
- The brand also introduced Electric Dreams, a global initiative featuring immersive travel and cultural experiences.
- IQOS says the campaign is inspired by curiosity, discovery, and creating memorable experiences for adult smokers and nicotine users.
- The IQOS ILUMA i One Electric Purple is now available at IQOS Stores, IQOS.com, Lighters Galore, and select 7-Eleven branches nationwide.
A new chapter for IQOS ILUMA i in the Philippines
IQOS is leaning further into lifestyle-driven innovation with the Philippine launch of the IQOS ILUMA i Electric Purple, a new limited-edition colorway inspired by curiosity, discovery, and immersive experiences.
Alongside the launch, the smoke-free tobacco heating brand also introduced Electric Dreams, a global experiential campaign designed to encourage adult smokers and IQOS users to explore new cultures and connections through a series of curated travel experiences.
“At IQOS, we believe that being forever curious is the inner powerhouse that fuels us to push the boundaries of continuous innovation to accelerate the end of cigarettes.”
What is the IQOS ILUMA i Electric Purple?
The IQOS ILUMA i Electric Purple is the latest variation of the IQOS ILUMA i device line. The new colorway features a metallic purple finish intended to mirror the campaign’s themes of energy and exploration.
The device launch is part of IQOS’ broader effort to create more personalized and lifestyle-oriented experiences for adult nicotine users.
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IQOS Electric Dreams campaign explained
At the center of the launch is Electric Dreams, a campaign built around five curated international experiences designed for adult smokers and IQOS users.
The experiences include destinations and concepts ranging from an immersive ocean-and-city encounter in Portugal to an acoustic cave experience in Slovenia and a symphony-inspired setting in South Korea.
According to IQOS, the campaign aims to transform curiosity into “unforgettable memories and stories to be shared,” while encouraging consumers to explore new perspectives and experiences.
“With the IQOS ILUMA i Electric Dreams initiative, we encourage adult nicotine consumers to embrace an electric way of dreaming,” Zhenya said.
“IQOS Electric Dreams welcomes adult smokers to explore the electric dimension of curiosity, guiding them toward new adventures, stronger connections, and ultimately making them aware of better alternatives to cigarettes such as IQOS.”
IQOS expands smoke-free push in the Philippines
PMFTC executives said the campaign also signals the company’s long-term investment in the Philippine market and its continued focus on smoke-free products.
“[The] launch of the Electric Purple IQOS ILUMA i and the Electric Dreams campaign is a signal of how seriously we take our consumers in the Philippines.”
“The growth of IQOS is not accidental. It is a result of our sustained investment in our science, in our product, in our stores, in our people, and most importantly the trust that we have built through our consumers,” he added.
The launch comes as smoke-free alternatives continue to gain visibility globally, particularly among adult smokers seeking alternatives to traditional cigarettes. Brands in the category are increasingly combining technology, design, and experiential marketing to appeal to consumers looking for products that fit into modern lifestyles.
Where to buy IQOS ILUMA i Electric Purple in the Philippines
The IQOS ILUMA i One Electric Purple will be available beginning May 16 through:
- IQOS Stores
- IQOS.com
- Lighters Galore
- Select 7-Eleven branches nationwide
IQOS is intended only for adult smokers and adult nicotine users. It is not for minors or non-smokers.
For more information, visit IQOS.com or follow IQOS Philippines on Facebook and Instagram.
Frequently Asked Questions
The IQOS ILUMA i Electric Purple is a new limited-edition version of the IQOS ILUMA i device launched in the Philippines. It features a metallic purple finish inspired by curiosity, creativity, and exploration.
Electric Dreams is a global IQOS campaign centered on immersive travel and cultural experiences for adult smokers and IQOS users. The initiative includes curated experiences in destinations such as Portugal, Slovenia, and South Korea.
The IQOS ILUMA i One Electric Purple has been available since May 16. Consumers can purchase it through IQOS Stores, IQOS.com, Lighters Galore, and select 7-Eleven branches nationwide.
IQOS is marketed as a heat-not-burn smoke-free alternative intended for adult smokers and adult nicotine users. It is designed to heat tobacco instead of burning it.
IQOS products are intended only for adult smokers and adult nicotine users. They are not for minors or non-smokers.
