Filipino Clothing Brand Launches “All Together Now” Pop-Up Featuring Rising Gen Z Stars
PENSHOPPE’s All Together Now pop-up introduced a new wave of Gen Z figures and a campaign built on the simple idea of standing out while standing together
A pop up that pulls a crowd
PENSHOPPE opened its All Together Now Pop-Up at the Main Atrium of SM Mall of Asia, drawing strong foot traffic as the brand kicked off what it describes as its biggest campaign celebration of the year. The installation served as the central venue for the two-day showcase and introduced the first lineup of Gen Z personalities featured in the campaign.
The November 14 program included appearances from cover stars from our Television Digital Issue, Brent Manalo, Vince Maristela, Josh Ford, and Ralph de Leon, as well as Charlie Fleming and AZ Martinez. Fans and media gathered around the interactive setup, which highlighted the brand’s newest collection and featured content-driven spaces designed to mirror the visuals of the All Together Now campaign.
A milestone moment for the brand
The pop-up emphasized the campaign’s themes of individuality, unity, and youth culture, positioning the installation as both a retail experience and a promotional platform. Photo areas, display zones, and recording corners were incorporated to encourage participation and showcase how the campaign translates to real-world engagement.
PENSHOPPE confirmed that All Together Now marks the first time the brand has brought all of its endorsers together in a single shoot, calling it a major milestone in its marketing direction. According to the team, the campaign intends to highlight creativity, authenticity, and community while aligning with the interests and behavior of emerging consumers.
The All Together Now Pop-Up is a two-day event at SM Mall of Asia where PENSHOPPE showcases its latest collection and interactive campaign spaces. The installation highlights themes of individuality, unity, and youth culture while featuring rising Gen Z talents.
The pop-up features Gen Z personalities Brent Manalo, Vince Maristela, Josh Ford, Charlie Fleming, Ralph de Leon, and AZ Martinez. They joined fans and media to explore the campaign’s interactive spaces and promote the new collection.
The pop-up opened on November 14 at the Main Atrium of SM Mall of Asia. It ran for two days, giving visitors the chance to experience PENSHOPPE’s campaign in person.
This campaign is the first time PENSHOPPE has brought all its endorsers together in a single shoot.
Visitors can explore interactive content spaces, try out the brand’s newest pieces, take photos in styled zones, and participate in activities that reflect the All Together Now campaign’s message of unity and self-expression.
Special thanks PENSHOPPE
