Elie Saab and H&M Bring Couture-Inspired Glamour to Kuala Lumpur
The collaboration made its Southeast Asian debut with an exclusive preview of embellished eveningwear, refined tailoring, and statement pieces ahead of its global launch
- The Elie Saab H&M collection translates the designer’s signature glamour into a contemporary wardrobe spanning ready-to-wear, eveningwear, and accessories.
- An exclusive Kuala Lumpur preview brought together regional personalities for an early look at the collaboration before its October 22 launch.
Couture glamour, reworked for today
H&M and ELIE SAAB marked the arrival of their highly anticipated collaboration with an exclusive Southeast Asian preview on October 19 at The Estate on Federal Hill in Kuala Lumpur. Held ahead of the collection’s global retail launch on October 22, the event offered an early look at the meeting of the designer’s couture sensibility and H&M’s contemporary approach to dressing.
The collection spans ready-to-wearReady-to-WearClothing produced in standard sizes and sold in stores, as opposed to made-to-measure or couture garments, also known as prêt-à-porter. Ready-to-wear makes up most of the fashion industry's activity, andGo to Ready-to-Wear Glossary, eveningwear, and accessories, drawing on Elie Saab’s signature glamour through rich embellishments, elegant tailoring, and statement silhouettes. Each piece carries the visual impact associated with the Lebanese couturier while introducing a more accessible way to wear his distinctive aesthetic.
Beyond occasion dressing, the collaboration explores how glamour can become part of a wider wardrobe. Polished construction and eye-catching details give the collection its defining character, balancing dramatic design with pieces intended for different moments and settings.
Before the global launch
The Kuala Lumpur event brought together regional personalities, including Tul Pakorn, Awal Anshaari, Rachel Wong, and Cloe Mak, for an exclusive first look at the collection. Guests had the opportunity to explore the designs and shop the pieces ahead of their wider release.
The evening also featured a live performance by soul singer Elvira Arul and a DJ set by Julia Amin, with the skyline surrounding The Estate on Federal Hill providing the backdrop. Together, the setting and music complemented the collection’s focus on elevated, occasion-ready dressing.
The Elie Saab H&M collection launched globally on October 22, 2026, through H&M’s online platform and select stores across Southeast Asia. Regional locations include H&M Avenue K in Malaysia, H&M Ayala Greenbelt in the Philippines, H&M Orchard Building in Singapore, and H&M Vincom Center Đồng Khởi in Vietnam.
Frequently Asked Questions
It is a designer collaboration combining Elie Saab’s signature glamour with H&M’s contemporary approach to fashion, featuring ready-to-wear, eveningwear, and accessories.
The exclusive Southeast Asian preview took place on October 19, 2026, at The Estate on Federal Hill in Kuala Lumpur.
The collection launched globally on October 22, 2026.
The collection is available through H&M’s online platform and at H&M Ayala Greenbelt, according to the launch information provided.
Regional personalities included Tul Pakorn, Awal Anshaari, Rachel Wong, and Cloe Mak. The evening also featured performances by Elvira Arul and DJ Julia Amin.
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