{"id":34760,"date":"2025-09-15T10:34:51","date_gmt":"2025-09-15T02:34:51","guid":{"rendered":"https:\/\/vman-sea.com\/uncategorized-vi\/matcha-di-dong\/"},"modified":"2026-06-17T14:47:12","modified_gmt":"2026-06-17T06:47:12","slug":"matcha-di-dong","status":"publish","type":"post","link":"https:\/\/vman-sea.com\/vi\/nghe-thuat-van-hoa\/matcha-di-dong\/","title":{"rendered":"Matcha di \u0111\u1ed9ng"},"content":{"rendered":"\n

T\u1ea1i sao l\u1ea1i c\u00f3 t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u1ee5t matcha to\u00e0n c\u1ea7u?<\/h2>\n\n

T\u1eeb b\u00ean trong c\u0103n ph\u00f2ng tr\u00e0 \u0111\u1ea1o khi\u00eam t\u1ed1n c\u1ee7a Nh\u1eadt B\u1ea3n, matcha gi\u1edd \u0111\u00e2y \u0111\u00e3 di chuy\u1ec3n \u0111\u1ebfn t\u1ee7 \u0111\u1ed3 c\u1ee7a m\u1ecdi influencer v\u1ec1 s\u1ee9c kh\u1ecfe, th\u1ec3 ch\u1ea5t v\u00e0 th\u1ec3 d\u1ee5c\u2014v\u00e0 s\u1ee9c h\u1ea5p d\u1eabn to\u00e0n c\u1ea7u c\u1ee7a n\u00f3 ch\u1ec9 ng\u00e0y c\u00e0ng m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n\n

C\u01a1n b\u00f9ng n\u1ed5 v\u0103n h\u00f3a ch\u00e2u \u00c1 trong nh\u1eefng n\u0103m 2010, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi K-Pop v\u00e0 v\u0103n h\u00f3a Nh\u1eadt B\u1ea3n, \u0111\u00e3 \u0111\u1eb7t n\u1ec1n m\u00f3ng cho s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a matcha \u1edf ph\u01b0\u01a1ng T\u00e2y. T\u1eeb latte, b\u00e1nh quy, kem, \u0111\u1ebfn \u0111\u1ed3 u\u1ed1ng s\u1ee9c kh\u1ecfe, lo\u1ea1i b\u1ed9t m\u00e0u xanh \u0111\u1eadm kh\u00f4ng ch\u1ec9 thu h\u00fat kh\u00e1n gi\u1ea3 m\u1edbi v\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c, xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ecdi feed Instagram hay TikTok; n\u00f3 c\u00f2n ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim c\u1ee7a nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe. <\/p>\n\n

N\u1ed3ng \u0111\u1ed9 ch\u1ea5t ch\u1ed1ng oxy h\u00f3a phong ph\u00fa c\u1ee7a matcha \u0111\u01b0\u1ee3c cho l\u00e0 gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ee9c kh\u1ecfe tim m\u1ea1ch, ch\u1ee9c n\u0103ng n\u00e3o b\u1ed9 v\u00e0 s\u1eeda ch\u1eefa t\u1ebf b\u00e0o, c\u00f9ng nhi\u1ec1u l\u1ee3i \u00edch kh\u00e1c. Khi \u0111\u1ea1i d\u1ecbch \u1eadp \u0111\u1ebfn v\u00e0 m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe h\u01a1n, c\u1ea3 th\u1ebf gi\u1edbi \u0111\u00e3 chuy\u1ec3n sang matcha nh\u01b0 m\u1ed9t lo\u1ea1i \u2018si\u00eau th\u1ef1c ph\u1ea9m.’ V\u00e0 v\u00ec n\u00f3 c\u0169ng ch\u1ee9a l\u01b0\u1ee3ng caffeine \u0111\u00e1ng k\u1ec3, c\u00e1c qu\u00e1n c\u00e0 ph\u00ea v\u00e0 influencer \u0111\u00e3 ti\u1ebfp th\u1ecb n\u00f3 nh\u01b0 m\u1ed9t thay th\u1ebf l\u00e0nh m\u1ea1nh h\u01a1n cho c\u00e0 ph\u00ea. <\/p>\n\n

Matcha \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u1ed9t lo\u1ea1i b\u1ed9t \u0111\u01a1n gi\u1ea3n th\u00e0nh m\u1ed9t l\u1ed1i s\u1ed1ng: th\u1ee9 t\u1eebng l\u00e0 nguy\u00ean li\u1ec7u truy\u1ec1n th\u1ed1ng \u0111\u00e3 tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n. \u0110\u1ed9t nhi\u00ean, c\u1ea3 th\u1ebf gi\u1edbi \u0111ang tham gia v\u00e0o th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u1eb7c tr\u01b0ng v\u1ec1 v\u0103n h\u00f3a, r\u00f5 r\u1ec7t l\u00e0 c\u1ee7a Nh\u1eadt B\u1ea3n, v\u00e0 ch\u1eafc ch\u1eafn th\u1eddi th\u01b0\u1ee3ng\u2014t\u1ea5t c\u1ea3 trong khi thu \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch. <\/p>\n\n

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\n\n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \"Matcha\"\n\n <\/picture>\n\n <\/span>\n\n \n <\/figure>\n\n \n <\/div>\n\n<\/div>\n\n\n

\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao khi c\u00e1c c\u00f4ng ty tr\u00e0 n\u1ed5i ti\u1ebfng c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Kyoto l\u00e0 Ippodo v\u00e0 Marukyu Koyamaen ti\u1ebft l\u1ed9 v\u00e0o m\u00f9a thu n\u0103m 2024 r\u1eb1ng h\u1ecd s\u1ebd h\u1ea1n ch\u1ebf ho\u1eb7c ng\u1eebng b\u00e1n m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m matcha nghi l\u1ec5 nh\u1ea5t \u0111\u1ecbnh, ph\u1ea3n \u1ee9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi kh\u00f4ng g\u00ec kh\u00e1c ngo\u00e0i th\u1ea3m kh\u1ed1c. <\/p>\n\n

Ban \u0111\u1ea7u, Hi\u1ec7p h\u1ed9i Tr\u00e0 Nh\u1eadt B\u1ea3n To\u00e0n c\u1ea7u kh\u00f4ng ng\u1ea1c nhi\u00ean tr\u01b0\u1edbc th\u00f4ng b\u00e1o n\u00e0y. Tr\u00ean trang web c\u1ee7a h\u1ecd, h\u1ecd \u0111\u00e3 tr\u00edch d\u1eabn c\u00e1ch s\u1ea3n xu\u1ea5t v\u1ed1n \u0111\u00e3 l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng \u0111\u1ed1i khi\u00eam t\u1ed1n ngay t\u1eeb \u0111\u1ea7u: matcha cao c\u1ea5p v\u1eabn \u0111ang \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng. H\u01a1n n\u1eefa, s\u1ed1 l\u01b0\u1ee3ng n\u00f4ng d\u00e2n kh\u00f4ng t\u0103ng, v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u1ea1i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a d\u00e2n s\u1ed1 gi\u00e0 h\u00f3a c\u1ee7a Nh\u1eadt B\u1ea3n. <\/p>\n\n

Nh\u1eefng chi\u1ebfc l\u00e1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00e0m ra n\u00f3\u2014tencha\u2014c\u0169ng c\u1ea7n th\u1eddi gian \u0111\u1ec3 ph\u00e1t tri\u1ec3n. H\u01a1n n\u1eefa, vi\u1ec7c d\u1ef1 tr\u1eef matcha gi\u1ea3m d\u1ea7n v\u00e0o nh\u1eefng th\u00e1ng m\u00f9a \u0111\u00f4ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u b\u1ea5t th\u01b0\u1eddng; b\u00ean c\u1ea1nh \u0111\u00f3, v\u1ee5 thu ho\u1ea1ch m\u00f9a xu\u00e2n cu\u1ed1i c\u00f9ng s\u1ebd \u0111\u1ebfn \u0111\u1ec3 b\u1ed5 sung kho d\u1ef1 tr\u1eef cho n\u0103m s\u1eafp t\u1edbi. <\/p>\n\n

Nh\u01b0ng gi\u1edd ch\u00fang ta \u0111ang \u1edf qu\u00fd ba c\u1ee7a n\u0103m 2025, v\u00e0 th\u00f4ng b\u00e1o thi\u1ebfu h\u1ee5t \u0111\u00f3 v\u1eabn t\u1ed3n t\u1ea1i tr\u00ean trang web c\u1ee7a Marukyu Koyamaen. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 ngu\u1ed3n cung h\u1ea1n ch\u1ebf; nhu c\u1ea7u v\u1ec1 matcha \u0111\u00e3 t\u0103ng theo c\u1ea5p s\u1ed1 nh\u00e2n sau \u0111\u1ea1i d\u1ecbch, v\u00e0 n\u00f3 kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eadm l\u1ea1i. <\/p>\n\n

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M\u1ed9t b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi \u5b87\u6cbb\u8336 \u4e38\u4e45\u5c0f\u5c71\u5712 MARUKYU KOYAMAEN (@marukyu.koyamaen_official)<\/a><\/p><\/div><\/blockquote>\n\n

Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn: c\u00e1ch matcha \u0111\u01b0\u1ee3c mi\u00eau t\u1ea3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 g\u00f3p ph\u1ea7n v\u00e0o nhu c\u1ea7u thi\u00ean v\u0103n h\u1ecdc c\u1ee7a n\u00f3. S\u1ef1 b\u00f9ng n\u1ed5 du l\u1ecbch \u1edf Nh\u1eadt B\u1ea3n sau COVID c\u0169ng \u0111\u00e3 l\u00e0m gi\u1ea3m ngu\u1ed3n cung, v\u1edbi nhi\u1ec1u du kh\u00e1ch mua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn v\u00ec chi ph\u00ed th\u1ea5p h\u01a1n. Xu\u1ea5t kh\u1ea9u c\u0169ng \u0111ang t\u0103ng; h\u01a1n c\u1ea3 nhu c\u1ea7u t\u0103ng t\u1eeb ph\u01b0\u01a1ng T\u00e2y v\u1ed1n \u0111\u00e3 ph\u00e1t cu\u1ed3ng v\u00ec matcha, c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i nh\u01b0 ch\u00e2u Phi v\u00e0 Trung \u0110\u00f4ng c\u0169ng \u0111ang c\u1ea1nh tranh cho ngu\u1ed3n cung h\u1ea1n ch\u1ebf. <\/p>\n\n

V\u1eady, matcha s\u1ebd \u0111i v\u1ec1 \u0111\u00e2u t\u1eeb \u0111\u00e2y?<\/p>\n\n

V\u1ec1 m\u1eb7t s\u1ea3n xu\u1ea5t, nhi\u1ec1u bi\u1ec7n ph\u00e1p hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1: khuy\u1ebfn kh\u00edch nhi\u1ec1u n\u00f4ng d\u00e2n tr\u1ed3ng tr\u00e0 thu ho\u1ea1ch tencha h\u01a1n, v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c trang tr\u1ea1i m\u1edbi b\u00ean ngo\u00e0i Nh\u1eadt B\u1ea3n; t\u1ea1o ra nhi\u1ec1u c\u1ed1i \u0111\u00e1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nghi\u1ec1n l\u00e1, c\u00f9ng c\u00e1c \u0111\u1ed5i m\u1edbi kh\u00e1c\u2014m\u1eb7c d\u00f9 nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd m\u1ea5t nhi\u1ec1u n\u0103m \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/p>\n\n

V\u1ec1 ph\u00eda kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi m\u00ecnh \u0111i\u1ec1u n\u00e0y: b\u1ea1n s\u1ebd mua matcha cho m\u1ea1ng x\u00e3 h\u1ed9i, v\u00ec l\u1ee3i \u00edch s\u1ee9c kh\u1ecfe c\u1ee7a n\u00f3, hay \u0111\u01a1n gi\u1ea3n v\u00ec b\u1ea1n th\u00edch n\u00f3?<\/p>\n\n

D\u00f9 \u0111\u1ed9ng l\u1ef1c c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, h\u00e3y ti\u00eau th\u1ee5 v\u1edbi s\u1ef1 ch\u00e1nh ni\u1ec7m v\u00e0 \u00fd \u0111\u1ecbnh. Th\u01b0\u1edfng th\u1ee9c \u0111\u1ed3 u\u1ed1ng matcha \u0111\u00f3, v\u00e0 tr\u00e2n tr\u1ecdng c\u00e1ch n\u00f3 \u0111\u00e3 \u0111i t\u1eeb nh\u1eefng \u0111\u1ed3n \u0111i\u1ec1n r\u1ed9ng l\u1edbn \u1edf \u0110\u00f4ng \u00c1 \u0111\u1ebfn c\u1eeda h\u00e0ng chuy\u00ean bi\u1ec7t \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n. S\u1ef1 c\u01b0\u1eddng \u0111i\u1ec7u kh\u00f4ng n\u00ean \u0111\u1ebfn v\u1edbi c\u00e1i gi\u00e1 ph\u1ea3i th\u1ecfa hi\u1ec7p m\u1ed9t n\u1ec1n t\u1ea3ng c\u1ee7a v\u0103n h\u00f3a m\u1ed9t qu\u1ed1c gia. <\/p>\n\n

Nh\u01b0 \u0111\u00e3 th\u1ea5y trong c\u00e1c trang c\u1ee7a VMAN SEA 04, c\u00f3 s\u1eb5n b\u1ea3n in <\/a>v\u00e0 theo h\u00ecnh th\u1ee9c \u0111\u0103ng k\u00fd \u0111i\u1ec7n t\u1eed<\/a>.<\/strong><\/em><\/em><\/strong><\/p>\n\n

Nhi\u1ebfp \u1ea3nh Roman odintsov<\/em><\/strong><\/p>\n\n