Hun Haqeem Ushers in a New Era for Emporio Armani in Malaysia

A fragrance, a face, a new chapter

In the architecture of fashion and fragrance, Armani is not merely a brand—it is a language. It speaks fluently in the dialects of restraint, grace, and beauty made powerful through understatement. And now, Armani Beauty’s latest Malaysian chapter is being penned with an unexpected, electric flourish: the appointment of Hun Haqeem as the first-ever Emporio Armani Malaysia Fragrance Ambassador.

It is an inspired casting.

Armani’s world has always been one of silhouettes and shadows. And into this carefully curated quietude steps Hun, a figure of bold magnetism cloaked in natural elegance. An actor by craft and a storyteller by instinct, he brings with him more than a resume—he brings presence.

With every role, from the metaphysical intrigue of W: Two Worlds to the gritty, digital drama of Soloz: Game of Life, Hun has revealed a singular ability: to make the ephemeral unforgettable. It’s precisely this quality—this head-turning mix of vulnerability and control—that makes him such a compelling choice to represent Emporio Armani STRONGER WITH YOU, a fragrance line designed around the emotional topography of connection.

Elegance embodied

“I’m honored,” Hun says. “The brand’s values of timeless elegance, authenticity, and understated sophistication resonate deeply with me.” One imagines Giorgio himself might nod in approval at that phrase—timeless elegance—though, as always, the Armani aesthetic demands that one be, rather than declare.

There is a certain poetry to pairing an actor like Hun—whose performances exude raw, often unspoken emotional texture—with a fragrance designed to distill the complex sensation of togetherness. STRONGER WITH YOU isn’t about loud declarations of love; it’s about the insistence of intimacy. The kind that builds, moment by moment, like a good performance or a slow-burning film.

Hun’s alignment with Emporio Armani also signals a shrewd, almost cinematic move by the house. Armani Beauty has always leaned into storytelling—its makeup enhancing rather than masking, its skincare formulated from scientific rigor but delivered with the grace of ritual. To this, they now add Hun: a face that tells stories without saying a word, a man whose charisma is not forced but felt.

Let’s also note: this appointment is not merely a nod to Hun’s personal elegance or rising fame. It is a moment of recognition for Malaysian cultural ascendancy. In an era when global luxury brands increasingly understand that regional voices hold universal power, Hun becomes not just an ambassador for fragrance, but for a broader, more nuanced idea of modern masculinity—Asian, expressive, and deeply self-aware.

And so, Hun joins a rarefied constellation. Blanchett, Taylor-Johnson, Regé-Jean Page, Sydney Sweeney, Jackson Wang—these are not mere celebrities, but embodiments of the Armani ideal. Hun, too, will wear this role lightly, like an unstructured blazer over a crisp shirt. Not performative. Just… right.

Emporio Armani did not need to shout this announcement from the rooftops. Instead, it arrived with the soft intensity of perfume on skin. In that, and in Hun Haqeem, it remains entirely on brand.

Courtesy Emporio Armani