5 Singaporean Men Who Are Better at Grooming Than You (and Know It)
A new generation of Singaporean men is redefining beauty and grooming on their own terms
In the calibrated world of social media, where every frame is an argument and every caption a persuasion, a cohort of Singaporean men has emerged, not merely as content creators, but as stylists of the self. Their faces are both canvas and manifesto, their routines a study in performance and precision. Skincare, grooming, and beauty, traditionally whispered about in locker rooms, have become central tenets of their public lives, broadcast in slick reels and barefaced honesty. They are not celebrities in the conventional sense, but their influence is palpable, profound, and increasingly impossible to ignore.
These men occupy a rarefied corner of Singapore’s cultural zeitgeist, where masculinity is exfoliating, contouring, and learning how to sit with a sheet mask.
Braven Yeo
Braven balances grooming and lifestyle in a way that feels personal. His audience admires and trusts him. There’s a wellness undertone to his content, a soft masculinity that values consistency over flash. Braven is a reminder that beauty is, at its best, a ritual of care.
Krison Sum
Krison leans into the lifestyle genre, but his fashion content is the backbone of his appeal. There’s something boyish about his presence: clean-cut, amiable, and almost nostalgic. His glow is a quiet one, best observed in natural light. Krison’s content offers a blueprint for a gentle and well-groomed life.
Andee Chua
Andee slips between fitness and beauty with seamless ease. His cheekbones seem engineered for light, and his skin is less a surface than a scene. Where others review products, Andee inhabits them. He advocates not just being fit, but a way of taking care of your skin that feels weightless and unbothered by the traditional binaries of beauty.
Luqman Abubakar
Luqman is the closest this world has to a sage. His content is measured and gently luminous; he doesn’t sell skincare so much as embody it. In his videos, there is a near-meditative quality: the soft pour of serum, the pat-pat of fingertips, and the uncluttered elegance of a regimen well-honed. His appeal lies in a whispery authority, as if beauty were less about transformation than about presence.
Jihoon
Jihoon is impossible to ignore. There is a performance quality to his makeup looks, occasionally operatic and always refined. He moves through palettes and pigments with the precision of someone who knows the history of every hue. Jihoon’s presence feels global, as if Seoul and Singapore have collapsed into one glowing portrait.
Together, these men form a constellation, each star shining with its own hue and temperature. They are not “influencers” in the flippant sense, nor are they simply ambassadors for brands. What they influence, primarily, is a mood and a way of thinking about male beauty that is precise and emotionally resonant.
They are simply asking masculinity to look in the mirror, and perhaps, to moisturize.
Special thanks Wei Lun Tok
Photo courtesy Instagram/Braven Yeo
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