Will A$AP Rocky’s New Role in Chanel Write the Future for the Brand’s Menswear?

Chanel has announced the show date for their annual Métiers d’Art show in New York City. Along with news of the date for the highly anticipated show on December 2, the brand has also presented a short film ahead of the fashion event.

Chanel with a history-making teaser

With actress Margaret Qualley and rapper A$AP Rocky as the stars of the short film, the announcement created a huge buzz across the internet with the appearances of the two prominent figures.

In the silent film directed by French filmmaker Michel Gondry, the two icons played a couple living together in New York City. The film featured A$AP Rocky’s character, as he raced around the streets of the city in an attempt to surprise his love interest, Margaret Qualley’s character with an engagement proposal.

A glimpse of the new masterpiece

In the short film, a few pieces from the upcoming event has been teased through Margaret Qualley and A$AP Rocky’s ensembles.

Margaret Qualley wore a textured tweed jacket, decorated in squared patterns of red, blue, and white. To accentuate its texture, detailed lines of the multi-colored fabric are adorned around her neck, down to the center of her chest. Finally, the look is completed with a pair of blue relaxed-fit pants, and black-and-white high heels.

Meanwhile, A$AP Rocky is seen in a an orange two-piece set, decorated with sketches of New York City. Complemented by dark red shoes and a gold chain, A$AP’s ensemble defines men’s versatility in carrying Chanel’s creations.

The annual showcase of savoir-fare

Métiers d’Art has been Chanel’s annual fashion show since 2002, and It has highlighted the value of French savoir-faire in the fashion house’s creations. In this yearly awaited event, the innovation of artisans will receive the spotlight as an opportunity to showcase their creativity and craftsmanship in fashion.

In the upcoming Métiers d’Art 2026, featured creations include the names of Lesage, Massaro, Goossens, Lemarié, Atelier Montex and Maison Michel. These names are members of the eleven Maisons d’art of le19M: Chanel’s creative hub in Paris, launched back in 2021.

The fresh face of the House

In the feature of Chanel’s new artistic director Matthieu Blazy, the fashion house marks a historic year as Matthieu makes his debut at a Métiers d’art stage.

Chanel’s explosive news of the fashion event came with the announcement of A$AP Rocky’s induction as the house’s newest brand ambassador. The Grammy-winning star has officially joined prominent names like Timothée Chalamet, G-Dragon, and Kendrick Lamar in Chanel’s selective list of male brand ambassadors.

A new fashion prodigy

Beyond A$AP Rocky’s groundbreaking achievement with the iconic fashion house, the rapper is no stranger to noteworthy accomplishments in the fashion realm. Major triumphs include his Fashion Icon Award at the CFDA Fashion Awards, co-chairing the 2025 Met Gala, and becoming Ray-Ban’s very first Creative Director.

As an outstanding figure consistently making waves in fashion, A$AP Rocky’s meteoric rise will not stop there. With his fashion impact now aligning with the interests of Chanel, we may be looking at the symbol who will help pave the way for Chanel’s own menswear collection.