Want to Dress Like Hanoi’s Coolest? These Fashion Insiders Have the Tips You Need

Amid the ever-evolving world of fashion, where fleeting trends often overshadow genuine personal expression, Hanoi stands out as a city where style reflects confidence, self-respect, and deep self-awareness. The creative minds shaping the fashion scene in Hanoi are as varied as their advice—each offering insights on how to cultivate a distinctive style that resonates with both personal identity and the broader cultural pulse of the Vietnamese capital.

Here, we take a closer look at the best grooming, styling tips, and shopping destinations recommended by Hanoi’s most stylish.

Bernard Nguyen

Grooming and Styling Tips:

For Bernard, grooming is about staying healthy. Keeping your skin and hair in top condition is the foundation of confidence. He advocates for both simplicity and sophistication in style.

“Keep your body in shape, healthy hair and skin are keys to be confident,” he says, emphasizing that well-being underpins the outward appearance.

Go-to spots:

• Snazzy Clothing
• Goldie
• Lider Closet
• Hypotism Studio

Henri Nguyen

Grooming and Styling Tips:

Henri places confidence at the core of his grooming philosophy. “Taking care of yourself and being confident are the keys,” he says. And when it comes to having a backup plan for those unavoidable bad hair days, Henri’s practical advice shines. “Always have a [solution] for bad hair day,” he quips. He also emphasizes the importance of smelling good, adding a playful touch to his style philosophy: “Smell good is +3 points.”

Go-to spot:

• ELENA NGN

Tung Ca

Grooming and Styling Tips:

Tung‘s view of personal style is grounded in intention and self-awareness. He doesn’t fuss over every detail but values being composed and intentionally put together. For him, style is about cherishing your own quirks. “Wear your difference like the most luminous jewel,” he advises.

Go-to spot:

• Hoàng Cầu

Trung Dung

Grooming and Styling Tips:

For Trung, styling is about simplicity and consistency. His go-to combination is a navy top paired with light beige pants, a classic yet versatile look that suits any occasion. His approach reflects an appreciation for timelessness, an emphasis on clarity, and clean lines in his style choices.

Go-to spot:

• No Concept Vietnam

Tung Anh

Grooming and Styling Tips:

Tung offers a refreshing take on grooming with a touch of glam: “A little makeup won’t hurt.” His belief in playing with proportions is essential for achieving the perfect fit. “Choose the proportion that suits you best, then play around with your outfits based on that ratio,” he advises.

And perhaps his most crucial styling tip: Confidence is the best accessory. A well-fitted look becomes truly powerful when paired with self-assurance.

Go-to spots:

• Phố Huế (for trendy clothing)
• Đông Các (for vintage pieces)

Huy Vu Le

Grooming and Styling Tips:

Huy’s styling philosophy revolves around joy and playfulness. “Believe clothes should spark joy for the wearer,” he says. His advice is to stay playful with color, to stay comfortable, and, above all, to keep evolving. His belief in the importance of growth and experimentation in one’s personal style reflects a modern approach to fashion: fluid, ever-changing, and adaptable to the wearer’s mood.

Go-to spot:

• Dark Gallery

Quan Million

Grooming and Styling Tips:

Quan champions the importance of wearing whatever makes you feel good about yourself. He advocates for a clean, classic, and timeless style with a touch of nonchalance. “Own it” is his key advice: show up in what feels right, without worrying too much about trends or approval.

Go-to spot:

• House of Karma

Duy Nguyen

Grooming and Styling Tips:

Duy‘s approach to style is grounded in comfort. “Understand your body and know what you want and you’re halfway there,” he advises. His belief in comfort reflects a desire for clothing that feels natural and effortless while still being sharp and refined. Duy runs Amauri Atelier, a bespoke atelier specializing in classic and timeless pieces that are crafted with care.

Go-to spot:

• Amauri Atelier

Nhat Viet

Grooming and Styling Tips:

Nhat believes that style begins with self-respect. “True style starts with self-respect,” he explains, emphasizing that grooming is not about appearances, but about how we show up for ourselves. For him, the essentials are clean skin, trimmed nails, and an intentional fragrance.

His advice is simple yet profound: invest in quality over quantity. A well-cut blazer, tailored loose trousers, and a signature fragrance are all you need to make an impression. Above all, Nhat reminds us that style is confidence. “The best-dressed man is the one who knows exactly who he is.”

Go-to spots:

• No Concept
• Kilomet 109
• Super Nasty Vintage

Minh Nguyen

Grooming and Styling Tips:

For Minh, the power of vintage second-hand pieces can’t be understated. “A vintage second-hand piece could spark your personal style in ways you couldn’t imagine!” he says. Minh also advocates for regular gym workouts as a complement to a well-maintained personal style, showing that style is as much about physical vitality as it is about fashion choices.

Go-to spots:

• Beu the Shoes
• Sun and Grail
• Ohiohi Shop

Each of these tastemakers offers their unique perspective on grooming, style, and shopping, contributing to the eclectic and exciting fashion scene of Hanoi. Whether it’s embracing vintage finds or opting for tailored elegance, the common thread across their advice is the celebration of authenticity. Fashion here is not about loud statements but about confidence in one’s own identity, stitched together with intention and self-awareness.

Special thanks Vic Lee